Position Overview

- Title: Senior Lead – Brand Management & Digital Operations (or Manager – Communications & Brand Execution)
- Reports To: Head of Communications
- Role Type: Full-Time Operational Lead & Team Manager
- Core Focus: Directly managing daily communication operations, leading creative and content teams, enforcing brand governance across all platforms, and driving execution for Vrindavan Heritage Tower and Chandrodaya Mandir and associated global campaigns.
- Minimum Qualifications - Bachelor's Degree, 3+ years of Experience in Content Creation and Digital Marketing

Key Roles & Responsibilities 1. Team Leadership & Operations Management

- Direct Team Management: Manage day-to-day work, output, and performance of content creators, writers, visual designers, video editors, and digital marketers.
- Workflow & Pipeline Oversight: Establish and enforce daily/weekly content calendars, production schedules, and delivery deadlines across all digital platforms.
- Conflict & Resource Resolution: Serve as the primary operational point of contact for team friction, resource bottlenecks, and task prioritization, keeping the Head of Communications free from micro-management.

2. Digital Platform & Content Execution

- Platform Management: Take 100% operational ownership of official websites, social media accounts, broadcast channels, and digital publication desks.
- Content Quality Control: Review, edit, and approve all daily routine graphics, videos, articles, and posts before publication to ensure flawless philosophical accuracy, aesthetic standards, and brand dignity.
- Asset & Channel Security: Manage technical access, admin rights, scheduling tools, and digital archives to ensure complete security of all departmental communications channels.

3. Brand Governance Enforcement

- Active Brand Oversight: Implement and strictly enforce brand guidelines across all internal and external communication touchpoints.
- Affiliate & Channel Audit: Routinely audit global, regional, and affiliate channels to identify and fix unauthorized brand usage,



inconsistent messaging, or visual degradation.
- Compliance Protocols: Ensure all team members and external freelancers strictly follow standard operating procedures (SOPs) for messaging approvals and brand alignment.

4. Campaign & Media Production

- Execution of Global Campaigns: Translate high-level messaging strategies into concrete, actionable campaign plans, managing production from concept to public release.
- Creative Production Lead: Directly guide creative directors, filmmakers, and designers during the production of flagship films, exhibition materials, brochures, and publication assets.
- Vendor & Freelancer Handling: Negotiate, onboard, and manage external creative agencies, freelancers, print vendors, and media distribution partners.

5. Crisis Deployment & Risk Monitoring

- Frontline Monitoring: Actively monitor comments, media coverage, and digital channels for emerging risks, negative narratives, or reputational threats.
- Immediate Escalation & Response: Draft immediate response options and counter-narratives for the Head of Communications during acute situations and execute approved response strategies rapidly.

6. Performance Analytics & Reporting

- Metric Tracking: Track and analyze key performance metrics (reach, engagement, conversion, audience demographics, channel growth) across all platforms.
- Executive Dashboards: Prepare weekly and monthly operational reports for the Head of Communications detailing output quality, campaign reach, and team productivity.

Key Performance Indicators (KPIs)Focus Area / Operational KPI

Execution Consistency

100% on-time delivery of scheduled daily/weekly content pipelines across all official channels.

Team Output & Efficiency

Measurable throughput and high output quality from internal writers, editors, and designers.

Brand Compliance

Zero unapproved content publications or brand guideline breaches on official handles.

Audience Growth & Engagement

Steady month-over-month growth in reach, engagement rate, and brand awareness metrics.

Pay: ₹310,989.55 - ₹500,000.00 per year

Benefits

- Adaptable schedule

Work Location: In person

📌 Senior Lead – Brand Management & Digital Operations (Vrindavan)
🏢 Hare Krishna Movement - Vrindavan / Vrindavan Chandrodaya Mandir
📍 Vrindavan