About the Role

We are looking for a results-driven Digital Marketing Executive with 2+ years of hands-on experience in planning, executing, and optimizing digital marketing campaigns. The ideal candidate should have strong knowledge of SEO, SEM, social media marketing, paid advertising, content marketing, and analytics. You will be responsible for increasing brand awareness, generating quality leads, and improving online performance across digital channels.

Key Responsibilities

- Plan, execute, and optimize digital marketing campaigns across Meta, Google, LinkedIn, and other digital platforms.

- Manage and optimize Google Ads and Meta Ads campaigns to maximize ROI.

- Develop and implement SEO strategies, including keyword research, on-page SEO, technical SEO, and link-building activities.

- Create and manage content calendars for social media platforms.

- Coordinate with graphic designers and content writers to develop engaging marketing creatives.

- Monitor website performance using Google Analytics, Google Search Console, and other analytics tools.

- Generate qualified leads through organic and paid marketing initiatives.

- Prepare weekly and monthly performance reports with actionable insights.

- Execute email marketing and lead nurturing campaigns.

- Conduct competitor analysis and market research to identify new growth opportunities.





- Stay updated with the latest digital marketing trends, tools, and platform updates.

Required Skills

- Solid knowledge of Google Ads, Meta Ads Manager, and LinkedIn Ads.

- Experience in SEO, SEM, and local SEO.

- Hands-on experience with Google Analytics 4 (GA4) and Google Search Console.

- Understanding of content marketing and social media strategies.

- Experience with WordPress or other CMS platforms.

- Knowledge of email marketing tools.

- Basic understanding of HTML/CSS is an added advantage.

- Familiarity with Canva, Adobe Creative Suite, or similar creative tools is a plus.

- Excellent communication and analytical skills.

- Strong problem-solving abilities and attention to detail.

Qualifications

- Bachelor's degree in any field

- 2+ years of proven experience in digital marketing.

- Google Ads, Meta Blueprint, or other digital marketing certifications are preferred.

Key Performance Indicators (KPIs)

- Lead generation targets

- Cost per Lead (CPL)

- Return on Ad Spend (ROAS)

- Website traffic growth

- Organic keyword rankings

- Conversion rate optimization

- Social media engagement and follower growth

- Campaign ROI

Pay: ₹18,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Executive (Coimbatore)
🏢 Digital Arc Media
📍 Coimbatore