The Opportunity /n The Senior Country Manager will represent Swinburne University of Technology within the /n assigned South Asia market and will play a key role in driving high-quality international /n student recruitment and business development outcomes. /n The Senior Country Manager will generate high-quality student leads and applications /n and work closely with Swinburne's Future Students and Marketing teams to convert /n enquiries and applicants into enrolments. The role will also provide regular performance /n reporting, market intelligence, and strategic recommendations to senior leadership across /n the University. /n Role Summary /n The role will be accountable for delivering annual recruitment targets while operating /n within Swinburne's strategic, financial, quality and compliance parameters. This will involve /n developing new recruitment channels, strengthening existing partnerships, managing /n education agents, delivering market-specific campaigns and events, and continuously /n evaluating recruitment performance and return on investment. /n The Senior Country Manager will also act as a market expert, providing authoritative /n advice to internal stakeholders on international recruitment trends, competitor activity, /n market developments, legislation, student behaviour, and emerging opportunities. /n Key Responsibilities /n Strategy and Planning /n ● Develop and implement sophisticated, multi-channel international student /n recruitment and sales strategies for the assigned market. /n ● Develop and implement sophisticated, multi-channel international student /n recruitment and sales strategies for the assigned market. /n ● Develop quarterly activity plans and contribute to long-term international /n recruitment strategies. /n ● Identify new business development opportunities, recruitment channels, /n partnerships, and market opportunities. /n ● Achieve annual recruitment targets through the effective use of available tools and /n resources, including scholarships and genuine student assessment processes. /n ● Ensure recruitment activities are delivered on time, within budget, and to the /n required standard /n ● Regularly evaluate recruitment plans, activities, and outcomes to maximise return /n on investment. /n ● Undertake specialist market research to inform strategies, proposals, business /n cases, product development, policies, and procedures. /n Student Recruitment and Marketing /n ● Lead marketing, sales, recruitment, partnership, and business development /n activities across the assigned markets. /n ● Develop innovative marketing and recruitment plans with strong digital /n components /n /n

- Generate high-quality student leads, applications, and enrolments.

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- Work closely with Future Students and Marketing teams to convert enquiries and

/n /n applicants into enrolments /n ● Represent Swinburne at education fairs, exhibitions, alumni sessions, agent /n briefings, school visits, partner information sessions, and government-led /n recruitment events. /n ● Conduct seminars, interview programs, workshops, and recruitment activities for /n prospective students.



/n ● Develop and maintain a network of feeder schools and deliver initiatives targeted /n at prospective students. /n ● Develop parent, guardian, influencer, and student engagement strategies in /n collaboration with Swinburne stakeholders. /n ● Support and, where required, lead Swinburne roadshows, open days, and other /n market-based recruitment initiatives. /n ● Manage the local production, storage, and distribution of promotional materials as /n required. /n ● Support regular social media activity and digital engagement across the assigned /n region. /n Agent and Partnership Management /n ● Build, manage, and leverage a diverse network of education agents and /n recruitment partners /n ● Ensure effective engagement, training, support, and compliance across /n Swinburne's primary recruitment channel. /n ● Identify opportunities to optimise existing recruitment partnerships and develop /n new partnerships. /n ● Develop and maintain relationships with schools, educational institutions, /n sponsoring organisations, alumni, government bodies, and other strategic /n stakeholders. /n ● Develop and service partnerships with schools and academic institutions, including /n articulation and Study Abroad opportunities /n ● Provide timely training and support to agents to improve application quality, /n completeness, and conversion. /n ● Monitor agent activity and ensure compliance with Swinburne requirements and /n relevant legislation. /n ● Participate in agent management initiatives, quality assurance activities, audits, /n and continuous improvement projects. /n Market Intelligence and Data Analysis /n ● Maintain up-to-date knowledge of international student recruitment trends, market /n developments, competitor activity, and regulatory changes. /n ● Provide performance data, analytical reports, market intelligence, and strategic /n advice to senior management. /n /n

- Monitor recruitment performance against sales and enrolment targets.

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- Analyse application-to-offer, visa approval, application completeness, and other

/n /n recruitment metrics. /n ● Maintain knowledge of and, where applicable, use StudyLink Connect and other /n relevant technology platforms. /n ● Provide insights into student decision-making, customer acquisition, engagement, /n and conversion. /n Compliance and Risk Management /n ● Ensure recruitment activity is undertaken within Swinburne's established risk and /n compliance frameworks Contribute to marketing content and promotional /n activities. /n ● Maintain specialist knowledge of relevant Australian and international legislation, /n overseas education systems, cultural protocols, and business practices. /n /n

- Maintain a solid understanding of the ESOS Act 2000 and the Nation Code.

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- Complete genuine student background checks and contribute to genuine student-

/n /n related intelligence gathering. /n ● Participate in compliance audits and initiatives designed to improve recruitment /n quality and University performance /n Key Performance Indicators /n The Senior Country Manager will be accountable for a set of annually approved KPIs, which /n may include : /n /n

- Achievement of agreed student enrolment targets.

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- Application-to-offer rates as a measure of application quality.

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- Visa approval rates.

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- Delivery of regular market intelligence and insight reports.

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- Completion and recording of education agent training.

/n /n Qualifications and Experience /n ● Relevant Bachelor's degree or post-degree skilled marketing qualification /n with at least five years of subsequent relevant experience; or extensive relevant /n experience and management expertise; or an equivalent combination of /n education, training, and experience. /n ● Expert knowledge of international marketing, student recruitment, admissions /n practices, and the use of alumni to support recruitment. /n ● Demonstrated experience in student recruitment and education marketing for /n international students. /n ● Experience developing, implementing, and evaluating recruitment strategies and /n activities against defined targets and deadlines. /n ● Proven ability to work independently, meet deadlines, achieve targets, and resolve /n complex problems using judgement, flexibility, and initiative. /n ● Understanding of customer acquisition, engagement, nurture marketing, /n conversion strategies, and student decision-making processes. /n ● Valid passport and ability to travel domestically and internationally. /n Skills and Competencies /n ● Ability to lead, motivate, coordinate, and develop an international student /n recruitment team. /n ● Strong ability to develop and implement market-specific recruitment, sales, and /n business development strategies. /n ● Demonstrated high-level sales, negotiation, relationship management, and deal- /n closing skills. /n ● Market Expertise: Strong understanding of international education markets, student /n behaviour, recruitment channels, and competitive dynamics. /n ● Analytical Skills: Ability to interpret recruitment data, identify trends, assess /n performance, and make evidence-based decisions. /n ● Communication: Excellent English communication skills, with fluency in Hindi and /n one or more additional local languages used within South Asia. /n ● Understanding of nurture marketing, student decision-making processes, /n customer engagement, conversion strategies, and future-student lifecycles. /n ● Proven ability to meet deadlines and achieve recruitment and business /n development targets. /n Benefits /n ● Gain valuable industry exposure, enhance your professional network, and build /n skills that can boost future career opportunities /n ● Be part of a globally recognised organisation in international education /n Website Address: www.acumen.education /n Social Media: https://www.linkedin.com/company/acumen-edu/

📌 Senior Country Adviser supporting Swinburne University of Technology (Delhi)
🏢 Acumen (Part of Sannam S4 Group)
📍 Delhi