Role Overview

We are looking for a Senior Writer / SEO Copywriter to work with a leading FMCG brand and drive high-quality content across blogs, websites, and YouTube.

The role will involve creating engaging, SEO-led content that aligns with brand guidelines, search intent, and audience needs. The ideal candidate should have robust editorial judgment, excellent writing skills, and a solid understanding of SEO and digital content.

Key Responsibilities

- Own end-to-end creation of SEO blogs and website copy — from brief and keyword mapping through drafting, meta titles/descriptions, and final delivery.
- Write for SEO and AEO/AI-search, ensuring every piece is accurate, original, well-structured, and on-brand (voice + editorial guidelines).
- Produce GEO optimised YouTube descriptions/metadata
- Refresh existing content to lift search visibility, engagement, and performance.
- Manage multiple assignments to deadline,



working from the client office.

Key Deliverables

- SEO blogs and articles
- Website content
- Landing page copy
- Content refreshes and optimization
- YouTube descriptions
- SEO titles and metadata
- Content recommendations and briefs

Requirement

- 4+ years in content writing, SEO writing, copywriting, or editorial — with a strong track record of SEO-led blogs and website copy.
- Solid grasp of on-page SEO: keyword research, search intent, internal linking, metadata, and content optimization.
- Excellent command of English — grammar, structure, and storytelling — with the ability to adapt voice across audiences and brands.
- Strong research and fact-checking skills.
- Experience with FMCG, consumer, lifestyle, beauty, or food brands preferred.

📌 Senior Content Writer (Mumbai)
🏢 Pepper
📍 Mumbai