Role Overview

This role will own the end-to-end brand vision, consumer positioning, integrated marketing strategy, and execution across digital and offline touchpoints. This role requires strong expertise in beauty, wellness, personal care, or lifestyle consumer brands with a sharp understanding of Indian consumers, performance-led branding, storytelling, creator-led ecosystems, and modern D2C growth.

Key Responsibilities:

Brand Strategy & Positioning

- Define and strengthen the overall brand architecture, positioning, and communication strategy.
- Drive brand differentiation in the competitive beauty and nutraceutical space.
- Build long-term brand equity while balancing short-term revenue and growth objectives.
- Develop compelling consumer narratives rooted in science, efficacy, trust, and lifestyle aspiration.
- Lead brand identity consistency across all consumer touchpoints.

Integrated Marketing & Campaigns

- Own annual and quarterly brand marketing calendars aligned to business goals and product launches.
- Lead 360° campaigns across digital, social, influencer, PR, retail, marketplace, and experiential channels.
- Conceptualize and execute high-impact launches, seasonal campaigns, and brand moments.
- Drive creative storytelling formats across content, community, creators, and social-first campaigns.

Consumer & Category Insights

- Deeply understand evolving beauty, wellness, and nutraceutical consumer trends in India.
- Translate consumer insights, market intelligence, and competitive analysis into actionable brand strategies.
- Track category shifts, cultural trends, and emerging opportunities to keep the brand relevant and differentiated





Digital & Growth Collaboration

- Collaborate with Growth teams to drive acquisition and retention.
- Use data and insights to optimise brand performance.

Influencer, Community & PR

- Build a strong creator and influencer ecosystem aligned with brand values.
- Lead brand advocacy, celebrity collaborations, partnerships, and PR initiatives.
- Drive community-led engagement and consumer loyalty initiatives.

Creative & Content Leadership

- Guide creative direction across campaigns, shoots, packaging communication, website, and social media.
- Ensure high-quality content execution with strong storytelling and visual consistency.
- Build culturally relevant and platform-native content strategies.

Team Leadership

- Build, mentor, and lead a high-performing brand marketing team.
- Foster a culture of creativity, agility, accountability, and consumer obsession.
- Collaborate cross-functionally with internal stakeholders and external agencies/partners.

Experience Needed: 8 - 10 years’ experience in Brand Marketing, preferably in D2C beauty, wellness, nutraceutical, skincare, FMCG, or lifestyle brands Qualifications: MBA / Graduate in Business, Marketing, or related field

Skills:

- Proven experience in scaling consumer brands in India.
- Strong understanding of digital-first brand building and creator economy dynamics.
- Experience managing high-budget integrated marketing campaigns.
- Strong storytelling, communication, and strategic thinking capabilities.
- Analytical mindset with ability to balance creativity and business impact.
- Experience in high growth/start-up environments preferred.

📌 Senior Brand Manager (Mumbai)
🏢 Chicnutrix
📍 Mumbai