SEO Specialist – Technical, Local & AI Search

India (Remote) | Full-Time | Long-Term | Automotive / Digital Services

Placed by Hotsourced – connecting top South African talent with world-class global companies

Our client is a fast-growing UK automotive services business on a mission to make car care simpler, more convenient and accessible for customers across the UK. With a rapidly expanding network of franchise locations, they are building a technology-led service experience that takes the hassle out of vehicle maintenance.

They are looking for an experienced, hands-on SEO professional to take full ownership of their organic search function. This is a unique opportunity to work in a growing business where SEO connects directly to local visibility, customer bookings and revenue, while also helping shape how the brand appears across the rapidly evolving world of AI-powered search.

About The Role

We are looking for a highly capable SEO professional who can operate as the sole owner of SEO across technical, on-page, local, content and AI search optimisation.

You will work directly with the Head of Growth in the UK and be responsible for executing the SEO strategy end-to-end — from technical audits and WordPress optimisation through to local landing pages, content creation, Google Business Profiles, reporting and LLM/AEO/GEO optimisation.

This is a hands-on role. You will be expected to personally build, edit, analyse, test and improve the website and SEO programme without relying on developers, analysts or outsourced copywriters. If you enjoy owning outcomes, working independently and getting into the detail while keeping sight of commercial impact, this could be an excellent opportunity.

Responsibilities - What you’ll be doing:

Technical & On-Page SEO

- Conduct full technical SEO audits covering crawlability, indexation, log file analysis, orphaned pages and crawl budget waste.
- Manage Core Web Vitals including LCP, INP and CLS, diagnosing and fixing issues through WordPress-side tools.
- Manage XML sitemaps and submissions across all location pages.
- Configure and audit robots.txt, including accessibility for relevant search and AI crawlers.
- Develop and maintain canonicalisation strategies across near-identical location pages.
- Own 301/302 redirect mapping and redirect-chain cleanup, particularly following the freshcarvaleting.com to freshcar.co.uk migration.
- Implement and maintain structured data including LocalBusiness, Service, FAQPage, Review, BreadcrumbList and Organization schema across 100+ location pages.
- Conduct mobile usability audits and implement appropriate fixes.
- Identify and resolve HTTPS, security and mixed-content issues.
- Plan scalable site architecture and URL structures as new franchise locations are added.
- Build and manage internal linking using hub-and-spoke models connecting location pages, service pages and the homepage.
- Optimise title tags, meta descriptions, H1-H4 structure, image alt text and URL slugs at scale.
- Improve page speed through WordPress plugin audits, database cleanup, CDN configuration, WebP image optimisation and caching strategies.
- Monitor and resolve 404 errors and other technical issues.
- Manage ongoing technical health monitoring through Google Search Console, Screaming Frog or similar crawler tools.
- Manage SEO-related WordPress plugins, including Yoast or RankMath configuration,



conflicts and updates.
- Run A/B tests on titles, meta descriptions and other on-page elements to improve organic CTR.

Content & Local SEO
- Own keyword research, including seed keyword discovery, competitor gap analysis, search intent mapping and keyword clustering.
- Plan and manage an SEO-focused content calendar for blog and resource content.
- Personally write and publish location pages, service pages, blog posts and FAQs.
- Identify underperforming and outdated pages and lead content refreshes using ranking and traffic data.
- Develop a scalable location-page strategy ensuring 100+ pages remain unique, locally relevant and valuable.
- Expand local landing pages as new franchise locations are added.
- Manage Google Business Profiles across all locations, including optimisation, posts, Q&A; monitoring, photo uploads and service listings.
- Build and clean up local citations across directories, aggregators and relevant industry-specific listings.
- Conduct NAP (Name, Address, Phone) consistency audits across the web.
- Develop and execute a review strategy to increase Trustpilot and Review.io review volume.
- Identify local link-building opportunities through directories, partnerships and relevant local PR.
- Analyse competitors on a per-location basis to understand local ranking opportunities.
- Develop FAQ content targeting People Also Ask and featured-snippet opportunities.
- Structure content around “near me”, suburb/town-level and service-specific searches.
- Plan seasonal and service-led content around changing demand for valeting and SMART repair services.
- Optimise images across location pages through geo-relevant imagery, descriptive file naming and locally relevant alt text.
- Source and write testimonials and case-study content that strengthens local trust signals.

LLM/AI Search Optimisation (AEO/GEO)
- Monitor and improve brand visibility and citation frequency across ChatGPT, Google AI Overviews, Perplexity, Copilot and Gemini.
- Structure website content for extractability, including clear and self-contained answer blocks near the top of pages.
- Build and maintain structured FAQ and Q&A; content based on natural-language questions users ask AI assistants.
- Strengthen entity SEO through schema, consistent NAP information and relevant knowledge sources.
- Build topical authority through comprehensive content clusters around core services including valeting and SMART repair.
- Strengthen E-E-A-T signals through author bylines, credentials, expertise and other authority cues.
- Develop original data and unique insights, including company-specific statistics and before-and-after case studies.
- Build third-party citations and mentions through authoritative websites, forums, review platforms and relevant online communities.
- Monitor competitors being cited by AI tools and analyse why they are being surfaced.
- Track referral traffic from AI platforms through GA4 and create reporting specifically for AI-driven visibility.




- Optimise content for voice and conversational search patterns.
- Monitor robots.txt and other technical accessibility considerations for AI crawlers including GPTBot, Google-Extended and PerplexityBot.
- Stay current with AEO/GEO developments and proactively adapt the SEO strategy as AI search evolves.

Reporting & Analysis
- Own GA4 and Google Search Console reporting.
- Connect organic ranking and traffic movements with customer bookings and revenue.
- Produce monthly reporting covering rankings, organic traffic, conversions and commercial impact.
- Build clear reporting around traditional organic search performance and AI-driven visibility.

Requirements - What we’re looking for: We think the right candidate will tick most of the following boxes:
- Have a minimum of 4 years of hands-on SEO experience , ideally working with local or multi-location businesses.
- Have strong practical WordPress experience and be able to build, edit and optimise pages without developer support.
- Have a strong technical SEO skill set covering schema, crawl and index management, site architecture and website migrations.
- Have demonstrable hands-on experience with AI/LLM search optimisation.
- Be confident using GA4, Google Search Console and at least one keyword or rank-tracking platform such as Ahrefs or SEMrush.
- Have excellent written and spoken English, with the ability to create high-quality content for the UK market.
- Be a true “does it all” SEO operator who is comfortable owning the entire SEO function without outsourcing.
- Be comfortable working independently with minimal oversight and reporting directly to the Head of Growth in the UK.
- Have strong analytical and problem-solving skills, with the ability to connect SEO activity to rankings, traffic, bookings and revenue.
- Have meticulous attention to detail, particularly when managing large numbers of location pages and technical SEO requirements.
- Be proactive and comfortable identifying opportunities, testing ideas and implementing improvements without waiting for direction.
- Have a robust ownership mindset and be motivated by measurable commercial outcomes.

Nice to Have
- Working knowledge of Google Ads, Meta Ads or other paid acquisition platforms.
- Previous experience with franchise or multi-location business SEO.
- Experience with Klaviyo or email/lifecycle marketing.
- Familiarity with Trustpilot or Review.io.
- Experience working within a start-up or scale-up setting.
- Experience managing SEO across a large number of local landing pages.

Work Schedule As the client is UK-based, you will be required to work to UK daytime:
- Monday to Friday
- 08.00am - 17.00pm GMT (13.30pm - 22.30pm IST)

Pay & Benefits - What we offer:
- Annual CTC: ₹11 - ₹14 lakh per year
- A genuine, passionate, friendly and transparent culture.
- An unparalleled opportunity to take full ownership of SEO within a fast-growing UK business.
- The opportunity to directly influence organic visibility, customer bookings and revenue.
- Work closely with the Head of Growth and have a direct impact on the company’s growth strategy.
- An opportunity to work at the forefront of the rapidly evolving AEO/GEO and AI search landscape.
- A culture that encourages suggestions for improvement, experimentation and ownership.
- Full training and ongoing support.
- Company laptop provided.
- Fully remote role.

📌 Search Engine Optimization Specialist (India)
🏢 hotsourced
📍 India