Company: Fusion My Business

Location: Chennai, Tamil Nadu Work from Office

Employment Type: Full-Time

Department: Sales

Market: UK & Ireland

About Fusion My Business

Fusion My Business is a growing SaaS and business technology company providing an all-in-one platform for restaurants, takeaways, cafs, pubs, bars, bakeries, QSRs, retail businesses and other SMEs.

Our platform brings together POS, online ordering, kiosks, card payments, delivery management, kitchen management, stock management, staff management, reporting and other business operations into one connected solution.

We are looking for an experienced and highly driven Sales Team Lead UK & Ireland to lead our sales team in India, improve sales performance, strengthen CRM discipline and help us achieve our growth targets across the UK and Ireland markets.

Role Overview The Sales Team Lead will be responsible for the day-to-day management and performance of the India sales team.

This role is not only about managing salespeople. The successful candidate will be expected to:

- Drive revenue and monthly sales targets
- Manage and improve the sales pipeline
- Ensure every lead is properly followed up
- Maintain 100% CRM discipline
- Monitor individual and team KPIs
- Improve lead-to-sale conversion
- Coach and develop sales executives
- Support important and high-value deals
- Identify sales gaps and implement corrective actions
- Ensure the sales team follows defined processes and SOPs
- Work closely with Marketing, Operations, Product, Tech and Support teams

The ideal candidate should be hands-on, commercially focused and comfortable working with daily targets, CRM data and performance metrics.

Key Responsibilities

1. Sales Team Leadership

- Lead and manage the inhouse sales team
- Set clear individual and team sales targets.
- Allocate leads and opportunities effectively.
- Monitor daily sales activity and performance.
- Conduct regular 1-to-1s and team performance reviews.
- Motivate the team to achieve and exceed targets.
- Identify underperformance early and implement improvement plans.
- Create a performance-driven and accountable sales culture.

1. Revenue & Target Achievement

- Take ownership of monthly, quarterly and annual sales targets.
- Drive sales of Fusion products and services, including
- POS
- Kiosk
- Card Readers / Payment Solutions
- Online Ordering
- Delivery Solutions
- KDS / CDS
- Stock Management
- Staff Management
- Other Fusion products and services
- Monitor daily revenue, order value and sales pipeline.
- Track conversion from:

Lead Contact Qualified Demo Proposal Sale Onboarding

- Identify gaps in the sales funnel and take corrective action.
- Ensure the team maintains sufficient pipeline coverage to achieve targets.

1. Lead Management & Follow-Up

- Ensure all new leads are contacted within the defined SLA.
- Monitor inbound and outbound lead activity.
- Ensure no qualified lead is left without follow-up.
- Track follow-up frequency and lead ageing.
- Review lost, cold and unresponsive leads regularly.
- Ensure sales executives have clear next actions for every active opportunity
- Improve lead-to-demo and demo-to-sale conversion.

1. CRM Management & Data Accuracy

- Ensure 100% CRM usage and compliance across the sales team.
- Ensure every lead, call, meeting, follow-up,



quotation and sales activity is recorded.
- Maintain accurate opportunity stages and expected close dates.
- Monitor CRM data quality and identify missing or incorrect information.
- Ensure sales executives update CRM records on time.
- Improve CRM adoption and sales visibility.
- Work with management/Product/Tech teams to improve CRM workflows and reporting.

1. Sales Process & SOP Compliance

- Ensure the sales team follows the company's approved sales process and SOPs.
- Monitor
- Lead allocation
- First contact
- Follow-up
- Demo
- Quotation
- Negotiation
- Closing
- Payment
- Hardware order
- Handover to onboarding
- Identify process gaps and recommend improvements.
- Ensure there are no unnecessary delays between sales and onboarding.
- Maintain consistent sales practices across the team.

1. Sales Performance Monitoring Monitor and analyse key KPIs including:

- Leads received
- Leads contacted
- Contact rate
- Calls made
- Connected calls
- Talk time
- Demos booked
- Demos completed
- Quotations sent

- Follow-ups completed
- New customers
- Conversion rate
- Revenue generated
- Average order value
- Pipeline value
- Pipeline ageing
- Lost opportunities

- Sales cycle
- Individual sales performance

Use these metrics to identify performance gaps and improve team productivity.
- Closing & Key Client Management

- Personally support the team with important or high-value opportunities.
- Join sales calls and demonstrations when required.
- Support negotiations and commercial discussions.
- Handle sales-related client escalations.

- Help sales executives overcome objections and close deals.
- Maintain strong relationships with key prospects and customers.
- Ensure a smooth handover from Sales to Operations/Onboarding.

1. Training & Coaching Conduct regular coaching and training sessions covering:

- Fusion product knowledge
- Product demonstrations
- Sales pitch
- Objection handling
- Negotiation
- Closing techniques
- UK & Ireland customer expectations

- CRM usage
- Sales process and SOPs
- Follow-up techniques
- Cross-selling and upselling

The Sales TL should actively coach team members using their actual calls, CRM activity and sales results.

- Reporting & Management Updates

Prepare and share

Daily Reports

- Sales achieved
- Leads received
- Calls/activity
- Demos
- Closures

- Revenue
- Follow-up status
- Key issues

Weekly Reports
- Team performance
- Individual performance
- Pipeline
- Conversion
- Lost opportunities

- Target vs achievement
- Key challenges
- Corrective actions

Monthly Reports
- Revenue vs target
- New customers
- Product-wise sales
- Sales conversion

- Team performance
- Pipeline performance
- Sales trends
- Major wins/losses
- Improvement plan for the following month

Reports should include data, RCA and action points, not just numbers.

- Cross-Functional Coordination

Work closely with

Marketing

- Lead quality
- Campaign performance
- Lead volume
- Lead conversion

- Marketing feedback





Operations / Onboarding

- Customer handover
- Installation/setup
- Hardware requirements
- Customer onboarding issues

Technology / Support

- Product issues
- Technical objections
- Customer escalations
- Sales-related support requirements

Product Team

- Customer feedback
- Product requirements
- Competitor/customer insights
- Feature requests

Required ExperienceEssential
- 36+ years of sales experience, with relevant experience in team leadership/management.

- Proven experience managing an inside sales, telesales or outbound sales team.
- Strong track record of achieving sales targets.
- Experience managing sales pipelines and conversion metrics

- Strong CRM experience.
- Excellent communication and negotiation skills.
- Strong analytical and reporting skills.
- Comfortable working with daily, weekly and monthly targets.

- Strong follow-up and closing skills
- Ability to coach and manage sales executives.

Preferred Experience in one or more of the following:
- SaaS
- POS
- FinTech
- Payments
- Hospitality technology
- Retail technology
- Restaurant technology
- Business software
- Online ordering
- Delivery technology

Experience selling to customers in the UK or Ireland will be an advantage.

Candidate Profile

We are looking for someone who is:

- Target-driven
- Hands-on
- Strong in sales execution
- Data-driven
- CRM disciplined
- A strong people manager
- Good at coaching and motivating teams
- Strong in negotiation and closing
- Comfortable handling pressure
- Proactive in identifying problems
- Strong in follow-up and pipeline management
- Customer-focus
- Accountable for results

The candidate should be able to look at the sales numbers, identify why performance is below target, and take action rather than simply reporting the problem.

Key Performance Indicators (KPIs)

The Sales Team Lead will be measured against:

- Monthly revenue target achievement
- New customer acquisition
- Team conversion rate
- Lead-to-sale conversion
- Demo-to-sale conversion
- Pipeline value and coverage
- Follow-up compliance
- Lead response time
- CRM compliance
- Sales activity levels
- Individual team performance
- Average sales cycle
- Lost opportunity analysis
- Customer handover quality

Qualifications
- Bachelor's degree in Business, Marketing, Management or a related field preferred.
- Relevant sales experience may be considered in place of formal qualifications.
- Strong English communication skills.
- Good working knowledge of CRM and sales reporting tools.
- Good knowledge of MS Excel / Google Sheets
- Experience working with sales dashboards and performance reports is an advantage.

What We Offer
- Competitive salary based on experience
- Performance-based incentives
- Provident Fund
- Opportunity to work with a growing UK & Ireland SaaS business
- Career growth opportunities.
- Exposure to international customers and markets
- Opportunity to build and lead a high-performing sales team

Work Location Chennai, Tamil Nadu – Work from Office / In Person

How to Apply

If you are a target-driven sales qualified who enjoys leading teams, closing deals and building a high-performance sales culture, we would like to hear from you.

Please share your CV along with your current salary, expected salary and notice period.

You,

📌 Sales Team Lead (Chennai)
🏢 Hardee Software Solutions
📍 Chennai