Role Purpose The Regional Manager - HVAC & Ventilation Systems will be responsible for developing KOHMER as a preferred air-movement and ventilation solutions brand within the assigned territory.

The position combines technical HVAC knowledge, specification selling, consultant engagement, OEM development and project-based business development. The candidate will understand customer requirements involving airflow, static pressure, efficiency, acoustics, motor/control technology and application conditions, and work with KOHMER's engineering team to propose technically and commercially appropriate fan and ventilation solutions.

The role supports KOHMER's portfolio across EC/AC fans, centrifugal and plenum solutions, industrial axial fans, cabinet plug fans, fan wheels and related air-movement applications for HVAC, AHUs, data centres, industrial ventilation, cooling and process applications.

Key Responsibilities

- Regional Business Development
- Develop and execute the regional business plan for KOHMER ventilation products.
- Identify HVAC and industrial projects at concept, design, tender and execution stages and build a healthy opportunity pipeline.
- Take ownership of lead generation, technical-commercial proposals, negotiations, order conversion and account development.
- Consultant & Specification Development
- Build solid relationships with MEP consultants, HVAC consultants, architects, PMC/EPC organizations and design engineers.
- Conduct technical presentations, product demonstrations and design discussions to establish KOHMER products in consultant specifications, approved vendor lists and project schedules.
- Track projects from initial specification through tendering, contractor selection and final order conversion.
- HVAC OEM & AHU Business
- Develop strategic relationships with AHU manufacturers and OEMs, HVAC equipment manufacturers, system integrators, ventilation contractors, MEP contractors, data-centre solution providers and industrial equipment manufacturers.
- Identify opportunities for product standardization and recurring/OEM business rather than relying only on individual project sales.
- Technical Solution Selling
- Interpret project requirements including airflow,



static pressure, fan efficiency, acoustic requirements, operating temperature, space limitations, motor/control requirements and installation configuration.
- Coordinate with KOHMER engineering/application teams for fan selection, technical submittals, drawings and performance data.
- Support commercial HVAC and industrial ventilation applications involving EC fans, plenum/plug fans, centrifugal/backward-curved fans and industrial axial fans.
- Project & Application Development
- Develop opportunities across commercial buildings, factories, warehouses, data centres, pharmaceutical facilities, food processing, hospitals, cleanrooms, industrial plants, cooling systems, railway/mobility applications and process ventilation.
- Explore broader industrial applications including chemical, mining, textile, paper & pulp, tunnel ventilation and air-pollution-control systems where relevant.
- Key Account Management
- Identify and develop strategic accounts with long-term business potential.
- Establish account plans for consultants, OEMs, contractors and major end users.
- Maintain disciplined follow-up from enquiry through technical approval, quotation, negotiation, purchase order, delivery and post-sales coordination.
- Commercial & Revenue Responsibility
- Own the assigned region's Order Intake, Revenue, Gross Margin, Collections and Pipeline.
- Prepare monthly forecasts and maintain CRM-based opportunity tracking.
- Monitor pricing, competition and market trends while maintaining commercial discipline.
- Market & Competition Intelligence
- Monitor competing fan and ventilation technologies, pricing, consultant preferences and emerging HVAC requirements.
- Provide structured feedback to management regarding product gaps, new-product opportunities, regional pricing and application trends.




- Technical Marketing & Brand Development
- Represent KOHMER at ISHRAE/ASHRAE programs, HVAC conferences, exhibitions, technical seminars, consultant meets and industry forums.
- Conduct technical sessions for consultants and customers on fan selection, EC/PM technology, energy-efficient ventilation, acoustics and system optimization.
- Site & Project Coordination
- Conduct project/site visits to understand installation conditions and coordinate technical requirements between customers, contractors and the factory/application engineering team.
- Support troubleshooting and ensure effective technical-commercial closure of project issues.

Candidate Profile

Education: BE/B.Tech in Mechanical Engineering preferred. Diploma Mechanical candidates with strong relevant HVAC/fan experience may also be considered. MBA/PGDM in Marketing or Sales will be an advantage.

Experience: Ideally 5-10 years in HVAC, ventilation, fans, AHUs, air movement, industrial ventilation or related engineered products.

Market Exposure: Preference for candidates with demonstrated relationships among HVAC/MEP consultants, AHU manufacturers, contractors, OEMs and industrial customers.

Essential Technical Knowledge

Airflow (CMH/CFM) | Static/Total Pressure | Fan Curves | Fan Selection | Fan Efficiency | System Resistance | RPM | Motor Power | EC/PM/AC Motors | VFD Controls | Axial Fans | Centrifugal/Backward-Curved Fans | Plenum/Plug Fans | Acoustics/Noise | AHU Applications | Supply/Exhaust Ventilation

Exposure to AMCA 210 / ISO 5801 fan-performance concepts and testing practices will be particularly valuable.

Key Competencies

- Technical credibility combined with strong commercial drive.
- Ability to discuss fan performance and system requirements confidently with HVAC consultants and design engineers.
- Strong B2B project-sales, negotiation, presentation and networking capability.
- Disciplined project tracking, CRM usage, forecasting and reporting.
- Independent working style with strong internal collaboration and ownership.
- Willingness to travel frequently for consultant, customer, OEM and project/site meetings.

📌 Sales Marketing Manager (Pune)
🏢 KOHMER
📍 Pune