Job Purpose

We are looking for a result-oriented and customer-focused Sales Manager to promote and sell our School ERP software to schools, educational institutions and school management groups.

The candidate will be responsible for identifying prospective schools, generating leads, conducting product demonstrations, understanding school requirements, presenting suitable ERP solutions, negotiating commercial terms and closing sales.

The ideal candidate should have solid communication and relationship-building skills, an understanding of school operations and the ability to convert prospects into long-term customers.

Key Responsibilities

A. Lead Generation & Market Development

- Identify and approach prospective schools, CBSE, ICSE, State Board and matriculation institutions.
- Build a database of school owners, management representatives, principals, administrators and decision-makers.
- Generate leads through cold calling, email campaigns, referrals, school visits, networking and digital channels.
- Develop and maintain a sales pipeline for the assigned territory.
- Identify opportunities for ERP implementation in new schools and existing institutions.

B. Product Demonstration & Sales

- Understand the School ERP product, its modules, features and benefits.
- Conduct online and in-person product demonstrations for school management teams.
- Explain ERP modules such as:

- Student admission and enrolment

- Attendance and timetable





- Fees and accounts

- Examination and report cards

- Parent and teacher communication

- HR and payroll

- Transport and inventory
- Mobile applications and management reports
- Understand customer requirements and recommend relevant modules.
- Prepare proposals, quotations and commercial presentations.
- Follow up with prospects and manage the complete sales cycle, from initial contact to deal closure.

C. Relationship Management

- Build and maintain strong relationships with school managements and key decision-makers.
- Coordinate with implementation, customer support and technical teams during client onboarding.
- Maintain regular communication with prospective and existing customers.
- Identify opportunities for renewals, additional modules and referrals.

Required Qualifications & Experience

- Graduate in any discipline. Business Administration, Marketing or IT-related qualifications are preferred.
- 2 to 5 years of experience in sales, business development or software sales.
- Experience in selling School ERP, SaaS products, EdTech solutions or educational services will be an advantage.
- Experience interacting with school management, principals, administrators or education-sector decision-makers is desirable.
- Freshers with excellent communication and sales aptitude may also be considered for junior positions.

📌 Sales Manager (Coimbatore)
🏢 Infogem
📍 Coimbatore