Key Responsibilities

- Attend walk-in customers and understand their electrical product requirements.
- Recommend and assist customers in selecting the right products based on their application and requirement.
- Prepare and submit quotations quickly and accurately.
- Negotiate and follow up on quotations to convert enquiries into orders.
- Handle a portfolio of assigned dealers and regular customers.
- Proactively call assigned dealers, understand their requirements and generate repeat orders.
- Build and maintain strong, long-term relationships with dealers and customers.
- Follow up on outstanding payments and customer accounts and coordinate for timely collection.
- Ensure orders are properly processed and invoicing is completed accurately.
- Coordinate with the billing, accounts, warehouse and dispatch teams to ensure products are dispatched on time.
- Ensure EVERY customer enquiry is entered into the CRM without fail.
- Create and regularly update deals, quotations, follow-ups and customer interactions in the CRM.
- Follow up systematically on open enquiries until they are either converted into orders or appropriately closed in the CRM.
- Maintain proper records of customer discussions, commitments and next follow-up dates.
- Coordinate internally with the sales team and management for pricing, stock availability and special customer requirements.

Candidate Requirements We are looking for someone who is:
- Proactive and a go-getter with a strong sales mindset.




- Comfortable speaking to customers and dealers regularly over phone and in person.
- Robust in communication, negotiation and relationship management.
- Disciplined about follow-ups and maintaining CRM records.
- Capable of taking ownership of an enquiry from customer requirement quotation negotiation order payment invoicing dispatch.
- Comfortable working with targets and taking responsibility for assigned dealer accounts.
- Able to coordinate effectively with accounts, billing, warehouse and dispatch teams.
- Basic computer knowledge and ability to work with CRM/ERP systems is required.
- Previous experience in electrical products, building materials, hardware, industrial products, distribution or B2B sales will be an advantage.

What We Expect This is an active sales role, not only a counter-sales or billing position.

The Sales Executive is expected to actively follow up with customers, generate business from assigned dealers, convert enquiries into orders, collect outstanding payments and ensure that no enquiry or sales opportunity is missed due to lack of follow-up.

We are looking for candidates who take ownership, communicate well, maintain discipline in CRM and are motivated to grow along with the organization.

Preferred Experience: 15 years in Sales / Dealer Sales / Counter Sales / B2B Sales

Industry Preference: Electricals / Switchgear / Wires & Cables / Pumps & Motors / Hardware / Building Materials / Industrial Products

Perks and benefits

Provident fund

📌 Sales Executive (Bengaluru)
🏢 Guru Associates
📍 Bengaluru