Sales Executive CWOS / SaaS

Company: LabourHome

Product: CWOS – Construction Workforce Operating System

Location: Chennai, Avdi

Experience: 1–2 Years

Employment Type: Full time

Department: SaaS Sales & Business Development

About the Role

We are looking for a Sales Executive/Assistant Manager – SaaS to drive the adoption of CWOS (Construction Workforce Operating System) among construction and infrastructure companies in India and international markets.

CWOS is a workforce management and labour productivity platform designed to help construction companies manage their workforce, productivity and operations digitally.

This is a hunter sales role. The candidate will be responsible for building the sales pipeline from scratch and managing the complete sales cycle—from identifying prospects and demonstrating the software to decision-makers to converting opportunities into paid customers.

Key Responsibilities

Identify potential domestic and international construction, infrastructure and EPC companies that can benefit from CWOS.

Conduct extensive lead mining using LinkedIn, Google, industry databases, project information, referrals and other sources.

Identify decision-makers including CXOs, Project Directors, HR Heads, Operations Heads, IT Heads, Digital Transformation Heads and Workforce/Project Managers.

Conduct outbound calls, emails, LinkedIn outreach and other B2B prospecting activities.

Understand the prospect's existing workforce-management and productivity challenges.

Learn and demonstrate CWOS features confidently through product demos.

Explain the business value and ROI of adopting a workforce-management SaaS platform.

Qualify leads based on business need,



workforce size, decision-making authority, budget and purchase timeline.

Arrange and conduct product demonstrations with relevant stakeholders.

Manage trials/POCs and coordinate with the product/implementation team wherever required.

Prepare proposals and commercial quotations.

Handle objections and negotiate commercial terms.

Drive prospects from initial conversation through demo, trial/POC, commercial discussion and closure.

Secure paid SaaS subscriptions/work orders from domestic and international companies.

Maintain a healthy and accurately updated sales pipeline in CRM/MIS.

Follow up systematically with dormant, active and mature opportunities.

Build long-term customer relationships and identify upselling/cross-selling opportunities.

Candidate Profile

1–2 years of experience in SaaS Sales / B2B Technology Sales / Software Sales / IT Sales / Business Development.

Hands-on experience selling or demonstrating software/SaaS products is preferred.

Positive understanding of the SaaS sales cycle.

Strong communication and presentation skills.

Comfortable conducting software/product demonstrations.

Strong lead-generation and cold-outreach capabilities.

Ability to understand customer problems and map them to a technology solution.

Strong negotiation and closing skills.

Comfortable dealing with both domestic and international prospects.

Working knowledge of CRM, LinkedIn, Excel/Google Sheets and sales tools.

Self-driven, persistent and comfortable working with ambitious sales targets.

Key Success Metric The primary objective is to acquire new CWOS customers and convert prospects into paid SaaS subscriptions/work orders.

📌 Sales Engineer (Avadi)
🏢 LABOURHOME
📍 Avadi