Retention Marketing Executive

Company: Bubble Me

Experience: 1–3 Years

Joining: Immediate Joiner

Industry Preference: D2C / Consumer Brand Experience

Employment Type: Full-Time

Location: MDC, Sec - 5, Panchkula

About Bubble Me

Bubble Me is India's 1st magnesium-driven wellness brand, building modern wellness solutions around the power of magnesium.

We are on a mission to make everyday wellness simple, effective, and enjoyable for consumers. As we scale, we are looking for a Retention Marketing Executive who can help us turn first-time customers into loyal, repeat customers and build a strong long-term relationship with our community.

Role Overview

As a Retention Marketing Executive, you will own and execute customer retention initiatives across the consumer lifecycle. You will work closely with the Marketing, Creative, Performance, E-commerce, and Customer Experience teams to improve repeat purchases, customer engagement, retention, and Customer Lifetime Value (LTV). This is a hands-on role for someone who understands how D2C brands build retention and repeat revenue.

Key Responsibilities

1.Customer Lifecycle & CRM

Own the customer lifecycle from first purchase to repeat purchase and reactivation.

Develop customer journeys for new, active, repeat, inactive, and lapsed customers.

Build and execute lifecycle campaigns across WhatsApp, Email, SMS, and other CRM channels.

Create automated flows for onboarding, post-purchase engagement, replenishment, cross-sell, upsell, win-back, and reactivation.

Segment customers based on purchase behaviour, product preferences, order frequency, RFM, and engagement.

2.Retention & Revenue

Develop strategies to improve repeat purchase rate, retention rate, LTV, and purchase frequency.

Identify opportunities to increase repeat orders through replenishment and subscription-led journeys.

Plan cross-sell and upsell campaigns across the Bubble Me product portfolio.

Analyse customer cohorts to understand where and why customers drop off.





Develop campaigns to reactivate dormant and lapsed customers.

Work on offers, incentives, bundles, and loyalty initiatives that drive incremental repeat revenue.

3.Campaign Execution

Plan and execute the monthly CRM / retention calendar.

Write or coordinate campaign briefs, customer communication, offers, and messaging.

Work closely with the creative team to develop high-performing WhatsApp and email campaigns.

Test different messaging, offers, creatives, timing, and customer segments.

Continuously A/B test campaigns and optimise based on performance.

1. Analytics & Reporting

Track key retention metrics including:

Repeat Purchase Rate

Customer Lifetime Value (LTV)

5.Retention Rate

Churn / Reactivation Rate

Purchase Frequency

Revenue from Existing Customers

6.CRM Revenue

Campaign Conversion Rate

WhatsApp / Email engagement

Analyse customer cohorts and campaign performance.

Prepare regular retention reports and actionable insights.

Identify trends and translate data into retention initiatives.

7.Cross-functional Collaboration

Work closely with Performance Marketing, Creative, E-commerce, Customer Experience, and Product teams.

Use customer feedback and support insights to improve retention journeys.

Collaborate with the CX team to identify recurring customer concerns and opportunities to improve repeat purchase behaviour.

Support the development of loyalty, referral, subscription, and community-led retention initiatives.

What We're Looking For

1–3 years of experience in Retention Marketing, CRM, Lifecycle Marketing, Growth Marketing, or D2C Marketing.

D2C brand experience is strongly preferred / mandatory.





Hands-on understanding of CRM and lifecycle marketing.

Experience with WhatsApp, Email, SMS, or marketing automation platforms.

Strong understanding of customer segmentation and retention funnels.

Comfortable working with Excel / Google Sheets and customer data.

Strong analytical and problem-solving skills.

Good copywriting and communication skills.

Strong understanding of D2C metrics such as LTV, repeat rate, CAC, AOV, cohort retention, and contribution from existing customers.

Highly execution-oriented with strong attention to detail.

Ability to work in a fast-paced startup workplace.

Immediate joiner or candidate with a very short notice period preferred.

Ideal Candidate

You would be a great fit if you:

Have worked at a D2C consumer brand.

Understand that the second order is often as important as the first.

Enjoy digging into customer data to understand why customers buy, repeat, or churn.

Can independently execute CRM campaigns rather than only coordinate them.

Have a strong understanding of WhatsApp and email-led retention.

Are comfortable experimenting, testing, learning, and iterating quickly.

Are equally comfortable with creative thinking and numbers.

Take ownership and move fast.

Why Bubble Me?

Join India's 1st magnesium-driven wellness brand at an exciting stage of growth.

Work directly on building the retention engine of a fast-growing D2C brand.

High ownership and visibility.

Opportunity to work across CRM, growth, consumer behaviour, analytics, and brand.

Fast-paced entrepreneurial workplace where your ideas can directly impact revenue.

If you are obsessed with customers, numbers, and finding ways to make customers come back — we'd love to hear from you.

Interested candidates can share their CVs at [email protected] or can give us a call on (phone hidden) this number.

Pay: ₹25,000.00 - ₹35,000.00 per year

Benefits

- Flexible schedule
- Paid sick time
- Paid time off

Work Location: In person

📌 Retention Manager (Panchkula)
🏢 Bubble Me
📍 Panchkula