About Optorium

Optorium is Hyderabad's leading destination for luxury and premium eyewear, established in 2004 with 5 boutique stores across Banjara Hills, Gachibowli, Secunderabad, and Kukatpally. We carry the world's most prestigious eyewear brands including Gucci, Prada, Tom Ford, Ray-Ban, Burberry, and more.

We are at an exciting growth inflection point — solid walk-in traffic, an established brand, and a loyal customer base. We now need a driven, commercially sharp leader to take ownership of business development and marketing strategy across all four branches and deliver aggressive year-on-year sales growth.

"This is a P&L; accountability role. The Cluster Head owns the number — revenue targets, YoY growth, marketing ROI, and customer acquisition — across all four Optorium branches in Hyderabad."

Role Overview The Cluster Head will be the senior commercial leader across Optorium's Hyderabad cluster, responsible for driving revenue growth, building and executing the marketing strategy across online and offline channels, and building the brand's dominance in the local luxury eyewear market. This person will set sales targets for each branch, monitor performance daily, lead BTL and ATL campaigns, drive digital growth, and develop new business opportunities — from corporate tie-ups to brand events and influencer activations.

This is a high-autonomy, high-accountability role. You will have direct access to the founders, a budget to execute your plans, and a clear incentive structure that rewards overperformance generously.

Key Responsibilities

1. Business Development & Revenue Growth

- Own the monthly and annual revenue target for all four branches — set branch-wise sales goals in alignment with overall Optorium business targets
- Identify and develop new revenue streams — corporate gifting programmes, B2B tie-ups with hospitals, clinics, corporates, hotels, and high-net-worth individual networks
- Build and manage relationships with key accounts — concierge services, premium corporate HR departments, and referral partners
- Track competitor activity (Dayal Opticals, Gem Opticians, Specsmakers) and identify market gaps or opportunities for Optorium to exploit
- Develop a structured customer retention programme — loyalty offers, repeat purchase incentives, and premium member benefits
- Identify and evaluate potential new branch locations or pop-up opportunities for future expansion
- Prepare and present a monthly business development report to the founders with pipeline, deals, and revenue impact

2. Sales Target Setting, Monitoring & Incentive Management

- Set monthly and quarterly sales targets for each branch and each sales staff member — broken down by brand, category (frames, sunglasses, lenses), and ticket size
- Monitor daily sales performance across branches using POS data and report variances against target with corrective actions
- Design and run monthly branch-level sales incentive schemes — aligned to the company's monthly + annual variable incentive structure
- Conduct weekly sales review calls with branch managers and a monthly in-person performance review at each branch
- Build a YoY growth dashboard tracking revenue, footfall, conversion rate, average ticket size, and repeat customer ratio per branch
- Identify underperforming branches early and implement focused turnaround plans within 30 days

3. Marketing Strategy — Online & Offline





- Own the integrated marketing strategy for Optorium across all channels — digital, in-store, events, PR, and paid media
- Work in close coordination with the Content & Digital Marketing Executive to ensure all content, SEO, and social media output is aligned to business goals and seasonal campaigns
- Plan and execute a quarterly marketing calendar — aligned to brand launches, festive seasons (Diwali, New Year, Valentine's Day, Summer), and new collection drops
- Manage and optimise the Google Ads and Meta Ads budgets — set target CPL (cost per lead), ROAS (return on ad spend), and walk-in attribution goals
- Develop Optorium's online presence strategy to build national visibility alongside the dominant Hyderabad local ranking
- Track and report marketing ROI monthly — spend vs. footfall lift, revenue attributed to campaigns, and channel-wise performance

4. BTL (Below the Line) Marketing

- Plan and execute hyperlocal BTL activations — in-mall promotions, residential society events, corporate campus drives, and premium apartment complex tie-ups near each branch
- Organise in-store brand events — exclusive preview nights, brand ambassador visits, new collection launches, and VIP customer evenings
- Manage the annual in-store visual merchandising refresh — window displays, POP materials, and brand-specific display zones aligned to seasonal campaigns
- Coordinate with brand principals (Luxottica, Safilo, etc.) to access co-branded BTL budgets and promotional materials
- Execute referral and word-of-mouth programmes — structured incentives for existing customers who bring new buyers
- Build a database of Hyderabad's premium residential catchments near each branch and execute targeted door-drop or WhatsApp campaigns

5. ATL (Above the Line) Marketing

- Plan and manage ATL campaigns — OOH (outdoor hoardings near each branch), radio spots on Hyderabad's premium stations, and print in curated luxury lifestyle publications
- Develop seasonal ATL campaigns for key moments — summer sunglass season, festive gifting, and New Year refresh
- Brief and manage creative agencies for campaign concept, design, and production
- Negotiate media buying — hoarding placements, radio slots, and magazine insertions — at optimal rates
- Track ATL campaign impact through footfall data, brand search volume lift, and customer-reported discovery source

6. Digital & Online Channel Growth

- Drive Optorium's e-commerce revenue growth through optorium.in — set monthly online sales targets and work with the digital team to optimise conversion
- Develop and execute a performance marketing strategy — Google Shopping ads, Search ads, Meta retargeting — to drive both online sales and store walk-ins
- Oversee Optorium's local SEO strategy in coordination with the content team — targeting top-3 Google rankings for all major brand + Hyderabad keyword combinations
- Build and manage influencer marketing strategy — identify, brief, and coordinate Hyderabad-based luxury lifestyle micro and macro influencers
- Develop a WhatsApp Business strategy for customer segmentation and targeted new collection communications

7.



Team Leadership & Branch Management Support

- Lead, mentor, and motivate branch managers and sales teams across all four locations
- Set clear performance expectations for each branch team and conduct quarterly performance reviews in coordination with the HR Executive
- Identify skill gaps in the sales team and plan product knowledge and upselling training sessions — minimum once per quarter
- Ensure consistent premium customer experience standards across all four branches through regular floor visits and mystery shopping
- Collaborate with the HR Executive on hiring plans to ensure branches are fully staffed ahead of peak seasons

Key Performance Indicators (KPIs) YoY Revenue growth target set & delivered every financial year100%Monthly branch-wise sales targets set by 1st of each month4/qtr. BTL activations — minimum one per branch per quarter Top 3Google ranking for all major brand + Hyderabad keywords<3%Marketing spend as % of total cluster revenue2–3New B2B / corporate accounts opened per quarter

Skills & Requirements

Must-have

- 5 years of experience in retail business development, area/cluster management, or marketing — luxury, lifestyle, or premium consumer goods preferred
- Proven track record of owning and delivering revenue targets across multiple locations
- Hands-on experience planning and executing BTL and ATL campaigns end to end
- Strong understanding of digital marketing — Google Ads, Meta Ads, SEO, and performance marketing metrics
- Excellent commercial acumen — comfortable reading P&L;, footfall data, and conversion metrics
- Strong leadership skills — able to motivate, coach, and hold accountable a multi-branch sales team
- Excellent communication in English and Telugu/Hindi — able to present confidently to founders and brand partners
- Highly organised and data-driven — uses dashboards and reports to lead decisions, not gut alone

Nice to have

- Prior experience in optical, eyewear, watches, jewellery, fashion accessories, or luxury retail
- Existing network of Hyderabad corporate accounts, premium residential communities, or brand partnerships
- Experience working with international luxury brand principals (Luxottica, Safilo, LVMH, Kering)
- Knowledge of Google Search Console, SEMrush, or Meta Business Suite
- Experience managing creative agencies and media buyers
- MBA in Marketing, Sales, or Business Management
- Experience with CRM tools and customer segmentation strategies

What We OfferCompensation ₹40,000 starting + uncapped monthly incentives + annual YoY bonus. Total CTC at target: ₹6.5L–₹10L+.

P&L; Ownership

You own the number for all four branches. Full autonomy to plan, spend, and execute — with direct founder access for fast decisions.

Growth Path

As Optorium expands to new cities, this role grows into a Regional Head or VP — Sales & Marketing position. First mover advantage for the right person.

Brand Access

Work with Gucci, Prada, Tom Ford, Ray-Ban, and Burberry. Build relationships with the world's leading eyewear brand teams in India.

Marketing Budget

Dedicated marketing budget to execute your strategy — BTL activations, ATL campaigns, digital ads, influencer collabs, and events.

Development

Executive development budget — leadership programmes, marketing certifications, and luxury retail industry conferences.

Pay: From ₹40,000.00 per month

Benefits

- Life insurance
- Provident Fund

Work Location: On the road

📌 Retail Cluster Manager (Hyderabad)
🏢 Optorium
📍 Hyderabad