SRMB STEEL |

Regional Vice President – TMT Sales, North India

Position Regional Vice President – TMT Sales, North India

Region North India

Function TMT Sales, under one national market framework

Grade / Level Vice President

Reports to President and Chief Sales & Marketing Officer

Directly leads 3–4 Zonal Heads and a regional team of 60 or more.

Location

Regional headquarters in North India, with extensive district and counter-level travel.

Experience

15–20 years in TMT sales, from Tier 1 or Tier 2 brands only.

1. Why this role exists

SRMB is scaling TMT towards a ₹5,000 crore business, and that scale has to be built region by region by leaders who own their market like a profit center.

The Regional Vice President – North India runs the region’s TMT sales business end to end: the P&L;, the Zonal Heads, and the district and counter execution that turns strategy into market share.

The region operates under one national market framework, ensuring comparable performance, disciplined execution and profitable growth.

2. The national market framework — one scope

Every region operates on the same three pillars:

- Contribution margin: Growth is measured by contribution alongside tonnage. The region is run to protect and grow margin.
- Fixed-cost and team productivity: Output per member and return on fixed cost are managed as measurable business outcomes, ensuring efficient scaling.
- Counter share: Share of counter sales, won district by district, is a core measure of market strength.

3. Regional scope

- Region Indicative states / territories Special mandate
- North India
- Delhi NCR, Uttar Pradesh, Uttarakhand, Punjab, Haryana, Himachal Pradesh and Jammu & Kashmir
- Build profitable scale across the northern demand belt through channel expansion, stronger counter share and disciplined market execution

4. Key responsibilities

- Own the regional P&L;: Deliver volume, contribution margin and counter share for North India under the national framework.




- Lead the Zonal Heads: Set targets for 3–4 Zonal Heads, run structured performance reviews, and build a regional team of 60 or more that consistently performs.
- Drive district and counter execution: Increase counter share through disciplined district plans, wider reach, product availability and stronger channel relationships.
- Manage cost and productivity: Hold fixed costs and team productivity to plan so the region grows profitably as it scales.
- Lead the North India growth mandate: Strengthen existing markets, identify underserved districts, and expand distributor and dealer coverage to build sustainable regional scale.
- Develop the market and the team: Grow the channel, increase productive counters, and develop the next line of leaders across the region.

5. Who we are looking for

- 15–20 years in TMT sales, from Tier 1 or Tier 2 brands only.
- Must have led a team of at least 60, with 3–4 direct reports at Zonal Head level.
- Proven regional P&L; ownership, with demonstrated contribution margin improvement alongside sales growth.
- Deep command of district and counter-level execution and counter-share growth.
- Strong track record in North India’s TMT markets, with experience managing sales across multiple states and developing distributor and dealer networks.
- A leader who builds teams and the next line of leaders, uses data effectively and maintains a explicit performance review cadence.
- Willingness to undertake extensive district and counter-level travel across North India.
- MBA preferred.

7. What good looks like in year one

North India runs as a profit center under the national framework. Growth delivers stronger contribution margins, counter share increases in priority districts, and the Zonal Heads and regional team of 60 or more perform to plan.

Fixed costs and productivity remain under control as the region scales. Stronger distributor and dealer coverage, rising active billing counters and consistent district-level execution establish a sustainable foundation for further growth.

📌 Regional Vice President (Kolkata)
🏢 SRMB Steel
📍 Kolkata