ROLES &

- RESPONSIBILITIES

Real Estate Sales Executive

1. Lead Generation &
- Follow-up

Generate recent leads through calls, references, digital platforms, property portals, and personal networks.

- Handle leads provided by the company and ensure timely follow-up.
- Understand customer requirements, budget, preferred location, property type, and timeline.
- Maintain regular follow-ups with prospective buyers until closure.
- Keep proper records of all leads, follow-ups, and customer interactions in the CRM.

1. Property Sales

Present suitable residential and commercial properties to prospective clients.

- Explain property specifications, pricing, payment plans, amenities, location advantages, and possession details.
- Arrange and conduct property/site visits.
- Coordinate with customers, developers, channel partners, and internal teams during the sales process.
- Negotiate with customers within the companys approved pricing and commercial guidelines.
- Convert qualified leads into bookings and successfully close sales.

1. Customer Relationship Management

Build and maintain strong relationships with existing and prospective customers.

- Understand customer concerns and provide accurate information and timely assistance.
- Coordinate with the customer until booking, agreement, and handover wherever required.
- Generate referrals and repeat business through good customer relationships.

1. Market &
- Property Knowledge





Maintain updated knowledge of ongoing and upcoming projects.

- Understand current market prices, inventory, offers, payment plans, and project specifications.
- Track competitor projects and market trends.
- Regularly visit project sites and stay updated on inventory and availability.

1. Documentation &
- Coordination

Collect and verify basic customer documents required for booking and sales processing.

- Coordinate with developers/builders for booking forms, agreements, payment schedules, and other documentation.
- Ensure all customer information and sales data are accurately updated in the CRM.
- Coordinate with accounts, legal, developers, and other departments whenever required.

1. Sales Targets &
- Reporting

Achieve monthly and quarterly sales targets assigned by management.

- Prepare daily/weekly reports of leads, follow-ups, site visits, negotiations, and closures.
- Attend sales meetings and review performance with the reporting manager.
- Maintain accurate sales pipeline and provide regular updates on prospective deals.

1. Professional Conduct

- Maintain qualified communication and behaviour with customers and business partners.

- Provide only accurate and company-approved information regarding properties and pricing.
- Follow company policies, sales processes, CRM procedures, and reporting requirements.
- Maintain confidentiality of customer information and company data.

📌 Real Estate Sales Executive (Pune)
🏢 Akash Anand Padile
📍 Pune