About the Role

We are looking for a data-driven Product Manager to own conversion rate optimisation (CRO) initiatives and support the evolution of our pre-login website. The role combines experimentation, analytics, and product management to improve user journeys, lead generation, and account opening conversions. You will work closely with Product, Marketing, SEO, Design, Engineering, and Analytics teams to identify optimisation opportunities, prioritise enhancements, and deliver measurable business impact.

Key Responsibilities

- Own the CRO roadmap across website journeys, landing pages, and acquisition funnels.
- Design, execute, and analyse A/B tests and experiments to improve conversions and user engagement.
- Leverage web analytics, user behaviour insights, and qualitative research to identify optimisation opportunities.
- Define hypotheses, prioritise experiments, and measure business impact.
- Manage the enhancement backlog for the pre-login website by translating business requirements into user stories and functional requirements.
- Collaborate with Engineering and Design teams to deliver website improvements and ensure high-quality releases.




- Partner with Marketing and SEO teams to optimise landing pages while maintaining SEO best practices.
- Define tracking requirements and monitor key performance metrics through dashboards and reports.
- Present insights, recommendations, and outcomes to stakeholders, driving data-backed decision making.

Requirements

- 2–4 years of experience in CRO, Product Management, Growth, Digital Optimisation, or Product Analytics.
- Strong understanding of conversion funnels, digital acquisition, user journeys, and experimentation.
- Hands-on experience with A/B testing platforms (VWO, Optimizely, Adobe Target or similar).
- Strong working knowledge of GA4 and web analytics.
- Experience working with cross-functional product and engineering teams in Agile environments.
- Ability to translate insights into product requirements and prioritised roadmaps.
- Robust analytical, communication, and stakeholder management skills.
- Familiarity with SEO, UX principles, and digital marketing is preferred.

📌 Product Manager – CRO & Growth (Mumbai)
🏢 5paisa
📍 Mumbai