Company Description

Salts is a functional wellness brand - starting with hydration. Founded by Ex-Michelin chefs with backgrounds in culinary arts, food chemistry, and business, we make clean, science-backed electrolyte sachets people actually want to drink. We're a lean five-person team, funded, and scaling fast across D2C, Amazon, Blinkit, and offline.

This is a hands-on, in-the-account seat

About the Role

We're hiring a Performance Marketing Specialist to run day-to-day execution on Meta Ads and weekly retention for our D2C business. You'll work closely with the founders and our performance agency, turning campaign briefs into live, optimized, ROAS-positive ads.

What you'll do

- Build, launch, and optimize campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Shopping, PMax)
- Manage daily budget pacing, bid strategy, and audience/keyword structuring
- A/B test creative, copy, and landing pages; report weekly on CTR,



CPC, ROAS, CAC
- Coordinate with the design team on creative briefs — static-first, brand-guardrail-compliant
- Troubleshoot underperforming campaigns and reallocate spend within agreed limits
- Maintain a clean tracking/reporting setup (UTMs, conversion events, pixel health)

What we're looking for

- 1–3 years hands-on experience running Meta Ads and Google Ads (agency or in-house)
- Comfortable in Ads Manager, Gokwik dashboard and Google Ads console daily - this is an execution role
- Working knowledge of ROAS/CAC math and basic Excel/Sheets reporting
- D2C or e-commerce experience strongly preferred; FMCG/beverage a plus
- Rapid, detail-oriented, low ego - comfortable taking direction and iterating quickly

📌 Performance Marketing Specialist – Meta Ads & Retention (Gurugram)
🏢 Salts - Future of Wellness
📍 Gurugram