Performance marketing Specialist

Company: Mindwave Media, subsidiary of Vritti Solutions Limited

Location : Mumbai , Office No - 806, 8th Floor, Palm Spring, Vritti Solutions Ltd, New Link Rd, next to Dmart, Malad West, Mumbai, Maharashtra 400064.

Working Days: ( Monday to Friday), Saturday 2nd and 4th is working .

Work Mode: In-office

Shift : General Shift

Interview Mode: Final Round Face-to-Face

Experience: 3+

Performance Marketing Specialist

Company: Mindwave Media

Job Summary

Mindwave Media is looking for a data-driven Performance Marketing Specialist who can plan, execute, monitor, and optimize paid digital campaigns across multiple platforms. The ideal candidate should have hands-on experience in running high-ROI campaigns, analyzing performance data, optimizing marketing funnels, and preparing performance reports.

Key Responsibilities

- Plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn , and other relevant platforms.
- Define and optimize marketing funnels across awareness, traffic, lead generation, and conversions .
- Conduct keyword research, audience targeting, and ad copy testing.
- Manage campaign budgets, daily pacing, bidding strategies, and ROI optimization.
- Analyze campaign performance data and prepare weekly and monthly performance reports .
- Collaborate with the creative and content teams to develop effective ad creatives and landing pages.




- Conduct A/B testing across audiences, creatives, ad formats, and landing pages.
- Track and optimize key performance metrics such as CPL, CAC, ROAS, CTR, CPA , and other relevant KPIs.
- Coordinate with internal teams to improve lead quality and overall conversion efficiency.
- Stay updated on digital marketing trends, emerging tools, and platform algorithm updates.

Must-Have Skills

- Strong hands-on experience with Google Ads and Meta Ads Manager .
- Good understanding of lead generation funnels and performance marketing metrics.
- Strong analytical and problem-solving skills.
- Proficiency in Google Analytics (GA4) and Excel .
- Experience with UTM tagging, remarketing, custom audiences, and lookalike audiences .
- Ability to effectively manage campaign budgets and maximize ROI.

Valuable to Have

- Experience running performance campaigns for media, entertainment, events, or B2C brands .
- Knowledge of marketing automation or CRM platforms such as HubSpot or Zoho .
- Understanding of landing page CRO best practices.

Education

- Graduate / MBA preferred.
- Digital Marketing certification will be an added advantage.

What We Offer

- Fast-paced and dynamic learning environment.
- Opportunity to work on exciting digital campaigns with strong brand impact.
- Growth-oriented culture with performance-driven opportunities.

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