Position: Performance Marketing Specialist – Google & Meta Ads

Department: Digital Marketing / Marketing

Company: Bhavana Dia Rice Pvt. Ltd.

Location: Mangalagiri Andhrapradesh

Employment Type: Full time

Experience: 2 Years

About the Role

We are looking for a results-driven Performance Marketing Specialist with hands-on experience in Google Ads, Meta Ads, Facebook & Instagram advertising, digital campaign management, lead generation, and performance optimization.

The candidate will be responsible for planning, executing, monitoring, and optimizing paid digital marketing campaigns to increase brand visibility, generate quality leads, drive customer engagement, and support business growth.

Key Responsibilities

- Plan and execute paid advertising campaigns across Google Ads, Meta Ads, Facebook and Instagram.
- Create and manage campaigns based on business objectives, target audience, geography, and budget.
- Develop effective campaign strategies for lead generation, brand awareness, website traffic, and conversions.
- Conduct audience research, keyword research, competitor analysis, and market research.
- Manage campaign budgets and optimize spending to achieve better ROI, CPL, CPA and conversion rates.
- Monitor campaign performance on a daily/weekly basis and make necessary optimization changes.
- Create and test different ad copies, creatives, headlines, CTAs, audiences, and landing pages.
- Perform A/B testing to improve campaign performance.
- Track and analyze campaign results using Google Analytics, Google Ads Manager, Meta Ads Manager, and other relevant tools.
- Generate regular performance reports with key metrics, insights, and recommendations.
- Coordinate with the content/design team to develop high-performing ad creatives and promotional content.
- Manage Facebook and Instagram paid campaigns and support social media marketing activities.




- Identify new digital advertising opportunities and emerging trends.
- Maintain proper campaign documentation, budgets, reports, and performance records.
- Work closely with the sales and marketing teams to ensure leads generated through digital campaigns are relevant and actionable.

Required Skills
- Hands-on experience with Google Ads / Google PPC.
- Strong experience in Meta Ads Manager / Facebook Ads / Instagram Ads.
- Knowledge of Performance Marketing and Paid Media.
- Experience in lead generation and conversion-focused campaigns.
- Good understanding of CPC, CPM, CTR, CPL, CPA, ROAS and ROI.
- Knowledge of Google Analytics and campaign tracking.
- Experience with audience targeting, remarketing/retargeting and conversion tracking.
- Strong analytical and problem-solving skills.
- Good understanding of digital marketing funnels.
- Ability to manage multiple campaigns and budgets simultaneously.
- Good communication and reporting skills.
- Creative approach towards digital campaigns and advertisements.

Preferred Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- Google Ads or Meta certification will be an added advantage.
- Experience in FMCG, Food & Beverage, Rice, Agriculture, Consumer Products, E-commerce, or similar industries will be preferred.

What We Offer
- Opportunity to work on real-world digital marketing campaigns.
- Exposure to Google and Meta advertising platforms.
- Opportunity to contribute directly to business growth and brand expansion.
- Professional growth and learning opportunities.

Interested candidates can apply with their updated resume highlighting their experience in Google Ads, Meta Ads, Facebook/Instagram campaigns, campaign budgets, and measurable performance results. Pay: ₹11,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Google & Meta Ads) (Mangalagiri)
🏢 Bhavana Dia Rice
📍 Mangalagiri