Role & responsibilities

- Set up, run, and optimize paid campaigns across Meta and Google Ads for multiple brands.

- Manage ad budgets and optimize performance to hit CPL, CPA, CAC, and ROAS targets.

- Plan targeted campaigns for festive gifting, travel offers, seasonal promos, and new brand launches.

- Verify conversion tracking (GA4, Meta Pixel) and work with tech teams to fix issues.

- Test audiences, ad copy, creative variations, offers, and landing pages continuously.

- Collaborate with copy and design teams to create high-performing ad assets based on data.

- Work with internal sales teams to track lead quality and downstream conversion to bookings.

- Deliver regular performance reports featuring actionable optimization insights.

Preferred candidate profile





- Has 2-3 years of hands-on experience running Meta and Google Ads campaigns.

- Understands lead generation, conversion funnels, audience targeting, and remarketing strategies.

- Possesses technical proficiency with GA4, Meta Pixel, and conversion tracking setup.

- Brings prior experience in e-commerce, gifting, travel, hospitality, or D2C brands.

- Demonstrates solid analytical ability to translate raw data into strategic optimizations.

- Communicates effectively and handles multitasking across multiple brand portfolios easily.

📌 Performance Marketing Manager (Pune)
🏢 Business Brandy Digital Media
📍 Pune