Company Description Plan D Media is one of the fastest-growing digital transformation agencies in Eastern India backed by a production giant, focused on delivering measurable business results. The company provides ROI-driven digital solutions, including strategic marketing, social branding, eCommerce management, and web asset creation. Plan D Media partners with clients to enhance their digital presence and drive growth through data-informed strategies.

Team members collaborate in a fast-paced environment where innovation, performance, and client success are central to every project.

Role Description The Performance Marketing Manager is a full-time, on-site role based in Kolkata. This role is responsible for planning, executing, and optimizing performance-driven digital campaigns across channels such as search, social, and display to achieve measurable ROI. Daily activities include managing ad budgets, monitoring campaign performance, analyzing metrics, and preparing reports with actionable insights.

The manager will collaborate with internal teams to refine targeting, creatives, and landing pages, and will continuously test and optimize campaigns to improve conversion rates and cost efficiency.



This role also involves staying updated on industry trends and platform changes to recommend current opportunities for client growth.

Qualifications

- Candidates should possess strong skills in performance marketing, including paid search, paid social, and display advertising, with a focus on ROI optimization.
- Candidates should possess analytical skills in data interpretation, campaign tracking, A/B testing, and using tools such as Google Analytics or similar platforms.
- Candidates should possess skills in digital strategy development, audience segmentation, funnel optimization, and performance reporting.
- Candidates should possess skills in collaborating with creative and content teams to align messaging, landing pages, and user experience with campaign goals.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
- Prior experience in performance marketing or digital marketing roles, preferably in an agency or fast-paced environment.
- Strong communication, stakeholder management, and presentation skills, with the ability to explain data-driven insights clearly.
- Ability to work on-site in Kolkata, manage multiple campaigns simultaneously, and meet deadlines in a dynamic environment. send your Cvs to [email protected]

📌 performance marketing manager (Kolkata)
🏢 Plan D Media
📍 Kolkata