About the Company

Nappa Dori is one of India’s foremost contemporary design brands that has captured the imagination of a global audience through its carefully curated design aesthetic and exceptional craftsmanship. The brand is rooted in a philosophy that blends artisanal sensibilities with minimalism, offering a seamless harmony between form and function.

Nappa Dori has established flagship stores across India, Dubai, Sri Lanka, and the United

Kingdom. It also operates a thriving online business and is stocked at some of the world’s leading design destinations including Fortnum & Mason, The Conran Shop, Selfridges, and more.

In India, Nappa Dori’s presence spans across Delhi, Gurgaon, Chandigarh, Mumbai, Pune,

Hyderabad, and Bengaluru.

About the Role

We are looking for a Performance Marketing professional to drive lead generation,

conversions, and digital growth through data-driven campaigns across Google, Meta, and

LinkedIn. The role requires a results-oriented individual with strong analytical skills and hands-on expertise in campaign optimisation, audience targeting, and performance marketing.

Roles & Responsibilities

- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, and LinkedIn.
- Drive qualified leads and conversions while maintaining target CPL, CPA, and ROAS.
- Manage campaign budgets, audience targeting, bidding strategies, placements, and
- campaign structures.




- Conduct A/B testing of ad creatives, audiences, copy, landing pages, and campaign strategies.
- Monitor daily campaign performance and identify opportunities for optimisation and

growth.
- Track and analyse campaign data using GA4, GTM, Google Ads, Meta Ads Manager,
- LinkedIn Campaign Manager, and other relevant analytics tools.
- Prepare regular performance reports and insights on campaign KPIs and business outcomes.
- Coordinate with content and design teams to plan and develop effective ad creatives and

marketing content.
- Monitor social media performance, engagement, traffic, and lead generation across

relevant platforms.
- Identify underperforming campaigns and implement corrective actions to improve cost

efficiency and conversions.
- Stay updated with platform trends, algorithm changes, industry developments, and recent advertising features.
- Contribute to the development and execution of social media and digital marketing

strategies across LinkedIn, Instagram, Facebook, and other relevant platforms.
- Continuously explore new audiences, platforms, formats, and growth opportunities to

improve overall marketing performance

Good to have:

•

Experience with premium brands will be an added advantage.

•

⁠Knowledge of social media strategy for LinkedIn, Instagram, Facebook, etc. will be an added advantage.

📌 Performance Marketing Executive (New Delhi)
🏢 Nappa Dori
📍 New Delhi