? WE ARE HIRING: PERFORMANCE MARKETER

Vama Studio is looking for an experienced Performance Marketer who can independently plan, execute, monitor, and optimize paid advertising campaigns across Meta and Google Ads.

Position: Performance Marketer

Experience: 2+ Years

Salary: Competitive / As per experience

Location: Taratala, Kolkata

Employment Type: Full-time

Work Mode: 100% Work From Office

Shift: Day & Night Shifts

Job Responsibilities

- Plan, launch, manage, and optimize Meta Ads and Google Ads campaigns
- Develop performance marketing strategies based on business objectives and target audiences
- Manage campaigns for Lead Generation, E-commerce, Sales, Traffic, App Installs, and Conversions
- Conduct audience research, competitor analysis, and campaign planning
- Create and manage campaign structures, ad sets, targeting, budgets, bidding, and placements
- Perform A/B testing of creatives, audiences, copy, landing pages, and campaign strategies
- Monitor CPC, CPM, CTR, CPL, CPA, ROAS, Conversion Rate, CAC, and overall campaign performance
- Optimize campaigns based on performance data and business goals
- Manage remarketing, retargeting, lookalike, custom, and interest-based audiences
- Allocate and optimize budgets across campaigns and platforms
- Coordinate with creative and content teams to develop high-performing ad creatives
- Analyze campaign performance and prepare regular reports with actionable insights
- Identify scaling opportunities while maintaining campaign efficiency

Meta Ads – Technical Skills Required
- Solid hands-on experience with Meta Ads Manager & Meta Business Manager
- Campaign setup and optimization across different objectives
- Meta Pixel implementation and event tracking
- Understanding of Conversions API (CAPI)
- Custom Conversions and standard event setup
- Audience creation: Custom, Lookalike, Retargeting & Remarketing
- Facebook/Instagram lead generation campaign setup




- Conversion and purchase optimization
- Understanding of attribution and campaign performance data
- Experience with Ads Manager reporting and troubleshooting

Google Ads – Technical Skills Required
- Hands-on experience with Google Ads
- Search, Display, Performance Max, Shopping, Video/YouTube and Remarketing campaigns
- Keyword research, match types, negative keywords, bidding and budget optimization
- Search term analysis and campaign optimization
- Ad copy creation and testing
- Conversion tracking and optimization
- Google Analytics 4 (GA4) knowledge
- Google Tag Manager (GTM) knowledge
- Google Ads conversion tracking and event implementation
- UTM tracking and campaign attribution
- Understanding of audience targeting and remarketing
- Google Merchant Center knowledge for E-commerce campaigns

Candidate Requirements

- Minimum 2 years of professional Performance Marketing experience
- Strong hands-on experience in both Meta Ads and Google Ads
- Good understanding of tracking, analytics, attribution, and conversion optimization
- Strong analytical and data-driven approach
- Ability to independently manage multiple campaigns and budgets
- Experience working with E-commerce and/or Lead Generation campaigns
- Strong knowledge of Excel/Google Sheets and performance reporting
- Good communication and coordination skills
- Ability to identify problems, analyze data, and take corrective action
- Willingness to work Day & Night Shifts
- Own laptop/computer required

Job Details & Benefits

? Experience: 2+ Years

? Salary: Competitive / As per experience

? Location: Taratala, Kolkata

? Work Mode: 100% Work From Office

? Shift: Day & Night Shifts

? Accommodation: Provided for candidates relocating from outside Kolkata

? Own Laptop/Computer: Required

? Employment Type: Full-time

How to Apply

Interested candidates can send their updated CV to:

? [email protected] / (phone hidden) Whatsapp (Message only)

📌 PERFORMANCE MARKETER (Kolkata Metropolitan Area)
🏢 Vama Studio
📍 Kolkata Metropolitan Area