Position: Performance Marketer

Location: South Dum Dum, Kolkata (Near Lake Town Clock Tower)

Experience: 1+ years

Salary: Up to 20k in hand

Working Days: Monday - Friday + Alternate Saturdays

Industry: Agency experience preferred

Interested candidates, please share your resume at [email protected]

Role Description: This full-time, on-site Performance Marketer role is based in the Kolkata metropolitan area.

The Performance

Marketer will plan, execute, and optimize data-driven digital campaigns across channels such as search, social, display, and other paid media platforms to drive qualified leads and brand visibility. Day-to-day responsibilities include developing performance marketing strategies, setting and monitoring campaign KPIs, managing budgets, and analyzing campaign performance to improve ROI. The role involves collaborating with internal stakeholders to align campaigns with recruitment goals, refining audience targeting, and testing creatives, landing pages, and messaging.

The Performance

Marketer will also prepare regular reports and insights to guide decision-making and support continuous improvement of marketing initiatives.

Qualifications

- Strong performance marketing skills, including experience with paid search, paid social, display advertising, and campaign optimization.




- Proficiency in analytics and reporting tools (e.g., Google Analytics, platform dashboards) and a data-driven approach to decision-making.
- Ability to develop and execute digital marketing strategies aligned with business and recruitment objectives.
- Experience with A/B testing, conversion rate optimization, and managing marketing budgets efficiently.
- Solid understanding of audience segmentation, targeting, and remarketing techniques.
- Excellent written and verbal communication skills, with the ability to present insights clearly to stakeholders.
- Comfort working in an on-site, collaborative setting with cross-functional teams.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in recruitment, staffing, or creative industries is an advantage.

Requirements

- Minimum 1 year of hands-on experience in Performance Marketing.
- Strong working knowledge of Google Ads and Meta Ads.
- Experience with campaign optimisation, analytics, and reporting.
- Agency experience preferred.
- Experience working with Fashion / Lifestyle brands preferred.
- Strong analytical and problem-solving skills.

📌 Performance Marketer (Kolkata Metropolitan Area)
🏢 Talent Affair
📍 Kolkata Metropolitan Area