About Salpido

Salpido is a consumer electronics brand with a presence across Malaysia, Indonesia, Singapore, and India. We offer a growing range of technology products including speakers, earphones, power banks, chargers, smart devices, computer accessories, and other everyday electronics.

As we continue to grow our digital and e-commerce business in India, we are looking for a Performance Marketer who can help turn digital advertising into measurable traffic, conversions, and revenue.

Role Overview

We are looking for a Performance Marketer to plan, execute, monitor, and optimize paid digital campaigns with a strong focus on e-commerce growth and sales.

The role will involve managing campaigns across platforms such as Meta Ads and Google Ads, analyzing performance data, improving conversion rates, and continuously optimizing campaigns based on business and revenue goals.

You will work closely with the Marketing, Sales, and Creative teams to develop better audiences, creatives, offers, landing pages, and campaign strategies.

Key Responsibilities

- Plan, set up, manage, and optimize Meta Ads and Google Ads campaigns.
- Drive website traffic, conversions, and e-commerce revenue through paid campaigns.
- Monitor key performance metrics such as ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate, and revenue.
- Manage campaign budgets and allocate spend based on campaign performance.
- Conduct audience research, targeting, segmentation, and retargeting.




- Develop and test different ad creatives, copy, audiences, offers, and campaign structures.
- Conduct A/B testing to identify opportunities for improving campaign performance.
- Analyze website and landing-page performance and identify conversion drop-offs.
- Work with the creative team to develop performance-focused ad creatives and communicate what is working and what needs improvement.
- Track campaign performance and prepare regular reports with clear insights and action points.
- Monitor the complete customer journey from ad → landing page → product page → purchase.
- Identify opportunities to improve customer acquisition and reduce inefficient ad spend.
- Stay updated on changes to Meta, Google, analytics tools, and digital advertising trends.
- Explore recent paid acquisition opportunities when relevant to the business.

Preferred Qualifications

- 1 year – 3 years of relevant experience in performance marketing, preferably in e-commerce.
- Experience handling Meta Ads and Google Ads campaigns.
- Experience with a consumer brand, D2C/e-commerce business, or consumer electronics company is an advantage.
- Bachelor's degree in Marketing, Business, Communications, or a related field is preferred, but practical experience and demonstrated campaign results are equally valued.

If this role matches your skills and interests, I’d be happy to connect. Feel free to send your CV to my email: [email protected]

📌 Performance Marketer (Kozhikode)
🏢 Salpido
📍 Kozhikode