SNAD Media is looking for a Paid Media Specialist who can plan, execute, optimise and scale performance marketing campaigns across Meta Ads and Google Ads for multiple clients.

Key Responsibilities

- Plan and manage Meta Ads & Google Ads campaigns.
- Handle lead generation, conversion and sales campaigns.
- Create campaign strategies based on client objectives and budgets.
- Manage audience targeting, retargeting and lookalike audiences.
- Continuously optimise campaigns to improve CPL, CPA, ROAS and conversions.
- Set up and troubleshoot Meta Pixel, CAPI, datasets and conversion events.
- Work with Google Analytics 4 and Google Tag Manager for tracking.
- Analyse campaign performance and prepare reports.
- Conduct A/B testing for creatives, audiences, placements and campaign structures.
- Coordinate with the content, design and account management teams.




- Manage multiple client ad accounts simultaneously.

Skills Required
- Strong knowledge of Meta Ads Manager and Google Ads.
- Good understanding of performance marketing and conversion funnels.
- Knowledge of Meta Pixel, CAPI, GA4 and GTM.
- Robust analytical and problem-solving skills.
- Understanding of metrics such as CTR, CPC, CPM, CPL, CPA, ROAS and conversion rate.
- Ability to independently optimise and scale campaigns.
- Good communication and reporting skills.

Experience 1–3+ years of relevant Paid Media / Performance Marketing experience.

Agency experience will be preferred.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits

- Paid sick time

Work Location: In person

📌 Paid Media Specialist (Vadodara)
🏢 SNAD MEDIA
📍 Vadodara