Job summary

KBC CORP is a Dubai-based business group with brands including KBC Visualworks, KBC Interior, W Kitchens, and WOWCOMMERCE.AI. We are seeking a results-driven Paid Media Advertising Specialist to manage Google Ads and Meta Ads campaigns, generate qualified leads, improve customer acquisition, and deliver measurable business growth from our I by Infopark, Kochi.

Key Responsibilities

- Develop and execute paid media strategies aligned with business and campaign objectives.

- Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.

- Manage Google Search, Performance Max, Display, YouTube and Shopping campaigns, as required.

- Manage Facebook and Instagram campaigns, including prospecting, retargeting, lookalike and custom audiences.

- Conduct keyword research, audience targeting, bidding, budget allocation, and ad/creative testing.

- Optimize landing pages, conversion funnels, and campaign performance to improve lead quality and sales.

- Use AI tools and platform automation for audience insights, creative testing, and campaign optimization.

- Monitor ROAS, CAC, CPA, CPL, CTR, CPC, conversion rate, and revenue contribution.

- Maintain accurate tracking through GA4, Google Tag Manager, Meta Pixel, and related tools.





- Prepare regular performance reports with insights, recommendations, and action plans.

- Support TikTok, LinkedIn, marketplace, and other advertising platforms when required.

Requirements

- Bachelor’s degree in Computer Engineering, Marketing, Business, Communications, or a related field.

- 3+ years of hands-on experience managing Google Ads and Meta Ads campaigns.

- Strong knowledge of Google Ads, Meta Ads Manager, GA4, and Google Tag Manager.

- Experience in lead generation, ecommerce, retargeting, conversion tracking, and performance reporting.

- Robust analytical, communication, organizational, and problem-solving skills.

- Experience with ad copy testing, creative testing, audience segmentation, and landing-page optimization.

- Knowledge of TikTok Ads, LinkedIn Ads, Performance Max, or marketplace advertising is an advantage.

Key Performance Indicators

- Qualified leads, conversions, and revenue generated.

- ROAS, CAC, CPA, and CPL improvement.

- Efficient use of advertising budgets.

- Campaign conversion rate and lead quality.

- Accuracy of tracking, attribution, and reporting.

📌 Paid Media Advertising Specialist (Kochi)
🏢 KBC
📍 Kochi