Paid Media Executive

Job Type: Full time

Experience: fresher to 5 Years

Department: Digital Marketing / Performance Marketing

Location: Mumbai

Job Summary

We are looking for a results-driven Paid Media Executive to manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and other relevant digital channels.

Key Responsibilities

- Plan, create, launch, and manage paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
- Conduct keyword research, audience research, competitor analysis, and market research.
- Set up and optimize Search, Display, Shopping, YouTube, Facebook, and Instagram campaigns.
- Monitor campaign performance, budgets, CPC, CPM, CTR, CPL, CPA, ROAS, conversions, and other key metrics.
- Continuously optimize campaigns based on performance data and business objectives.
- Perform A/B testing of ad copies, creatives, audiences, landing pages, and bidding strategies.
- Manage daily and monthly advertising budgets effectively.
- Identify opportunities to improve campaign ROI and reduce acquisition costs.
- Coordinate with the creative and content teams to develop high-performing ad creatives and copy.
- Track conversions and ensure accurate campaign tracking using tools such as Google Analytics, Google Tag Manager, and platform tracking pixels.




- Prepare regular performance reports and provide actionable insights to improve campaign results.
- Stay updated with the latest trends, platform updates, advertising policies, and performance marketing best practices.

Required Skills
- Hands-on experience with Google Ads and Meta Ads Manager.
- Good understanding of PPC, paid social, retargeting, remarketing, and conversion-focused advertising.
- Strong knowledge of campaign optimization and performance metrics.
- Understanding of CPC, CPM, CTR, CPL, CPA, ROAS, conversion rate, and ROI.
- Experience with Google Analytics / GA4 and conversion tracking.
- Basic understanding of Google Tag Manager and tracking pixels.
- Strong analytical and data interpretation skills.
- Ability to manage advertising budgets and optimize campaigns based on performance.
- Good communication and reporting skills.
- Ability to work independently as well as collaboratively with cross-functional teams.

Preferred Qualifications
- Experience with landing page optimization and conversion rate optimization (CRO).
- Familiarity with Looker Studio or other reporting/dashboard tools.
- Basic knowledge of Canva or other creative tools is an advantage.

Pay: ₹500,000.00 - ₹1,500,000.00 per year

Work Location: In person

📌 Paid Media Executive (Mumbai)
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