Role Overview

We are looking for a motivated and detail-oriented

Paid Ads Executive with around

1 year of hands-on experience in managing and optimizing paid advertising campaigns across platforms such as

Google Ads, Meta Ads, and LinkedIn Ads

. The ideal candidate should have a good understanding of performance marketing, campaign optimization, audience targeting, and performance analysis.

Responsibilities

- Set up, manage, and monitor PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

- Conduct keyword research, audience targeting, campaign structuring, and budget allocation.

- Monitor campaign performance and optimize campaigns based on key metrics such as

CTR, CPC, CPA, ROAS, and conversions

.

- Analyze campaign data using

Google Analytics, Google Ads, Meta Ads Manager

, and other relevant tools.

- Perform A/B testing of ad creatives, ad copies, audiences, and campaign strategies.

- Identify performance trends and recommend improvements to achieve campaign objectives.

- Prepare weekly and monthly paid advertising performance reports.

- Conduct competitor analysis and market research to identify new opportunities.

- Coordinate with content, design,



and SEO teams for ad creatives, landing pages, and campaign requirements.

- Maintain campaign documentation and ensure campaigns are aligned with client/business objectives.

- Stay updated with changes in advertising platforms, industry trends, and best practices.

Qualifications

- 1 year of hands-on experience in Paid Ads / Performance Marketing.

- Good understanding of

PPC, SEM, SMM, and digital marketing concepts

.

- Practical experience with

Google Ads and Meta Ads Manager

; LinkedIn Ads experience is an advantage.

- Familiarity with

Google Analytics / GA4

and campaign reporting tools.

- Robust analytical and problem-solving skills.

- Understanding of key performance metrics such as

CTR, CPC, CPA, ROAS, and conversion rate

.

- Good communication and organizational skills.

- Ability to manage multiple campaigns and priorities in a fast-paced environment.

- Proactive attitude with a strong willingness to learn and improve campaign performance.

- Ability to work effectively as part of a team.

📌 Paid Ads Executive (Kerala)
🏢 Planet Media India
📍 Kerala