Job Summary
We are looking for a proactive and result-driven Offline Marketing Executive to plan and execute onground marketing activities that increase brand visibility, lead generation, and customer engagement. The role involves coordinating campaigns, vendor management, and tracking the effectiveness of offline initiatives.
Key Responsibilities
- Plan and execute offline marketing campaigns such as events, exhibitions, roadshows, kiosks, and activations
- Coordinate branding activities including hoardings, flyers, brochures, standees, posters, and in-store branding
- Identify and manage vendors, printers, and event agencies • Conduct local market research to identify promotional opportunities
- Support lead generation activities through on-ground promotions and partnerships
- Coordinate with sales teams to align marketing efforts with business goals • Track campaign performance and prepare reports on ROI and effectiveness
- Ensure brand guidelines are followed across all offline materials
- Manage inventory of marketing collaterals
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field
- Proven experience in offline/field marketing or brand promotions
- Robust coordination and vendor management skills
- Good communication and negotiation abilities
- Ability to work independently and manage multiple activities
- Willingness to travel locally for events and campaigns
📌 Offline Marketing Executive (Mumbai)
🏢 ALOGIC
📍 Mumbai