Meta Ads Manager

Company : Vaali infotech LLP

- About Company: Vaali Infotech LLP specializes in 3D Printing, 3D Scanning, CAD Design, and advanced manufacturing solutions. We are part of a diversified group that includes Globus Hospital, Roman Pharma, Footlux, DZDX and Mirako Lifesciences.

Position

Meta Ads Manager (Performance Marketing Specialist)

Location: Transganga City, Unnao

Google Map Location: https://maps.app.goo.gl/cPwtJjCAx5kNJ9za8

Experience

2–5 Years

Employment Type

Full time

Job Summary

We are looking for a highly skilled Meta Ads & Google Ads Manager who can independently plan, execute, optimize, and scale advertising campaigns across multiple businesses within our group. The candidate should have proven experience in generating leads, sales, appointments, brand awareness, and ROI-driven campaigns.

The role will involve managing digital marketing campaigns for healthcare, pharmaceutical, IT services, footwear, and other business verticals.

Key ResponsibilitiesMeta Ads (Facebook & Instagram)

- Create and manage Facebook & Instagram ad campaigns.
- Setup and optimize Lead Generation, Conversion, Traffic, Engagement, and Remarketing campaigns.
- Audience research and targeting.
- Create custom audiences, lookalike audiences, and retargeting campaigns.
- Monitor daily campaign performance and optimize budgets.
- A/B testing of creatives, ad copies, and audiences.
- Generate high-quality leads at the lowest possible CPL.

Google Ads
- Manage Search, Display, Performance Max, YouTube, and Remarketing campaigns.
- Keyword research and competitor analysis.
- Optimize Quality Score and Ad Rank.
- Monitor CTR, CPC, Conversion Rate, and ROAS.
- Create conversion tracking and goal setup.
- Improve lead quality and reduce acquisition costs.

Analytics & Reporting
- Setup and manage:
- Meta Pixel
- Google Analytics (GA4)




- Google Tag Manager
- Google Search Console
- Conversion Tracking
- Prepare weekly and monthly performance reports.
- Analyze campaign data and suggest improvements.
- Track KPIs and ROI for each company.

Campaign Objectives The candidate should be capable of generating:
- Hospital Patient Leads
- OPD Appointments
- Surgery Enquiries
- Pharma Product Enquiries
- Dealer/Distributor Leads
- E-commerce Sales
- B2B Leads
- IT Service Leads
- Brand Awareness Campaigns

Required SkillsMust Have ✔ Meta Ads Manager Expertise

✔ Google Ads Expertise

✔ Google Analytics 4 (GA4)

✔ Google Tag Manager

✔ Conversion Tracking

✔ Remarketing Campaigns

✔ Lead Generation Campaigns

✔ Budget Optimization

✔ A/B Testing

✔ Performance Marketing

Preferred

✔ Healthcare Marketing Experience

✔ Pharma Marketing Experience

✔ E-commerce Marketing Experience

✔ Landing Page Optimization

✔ CRM Integration Knowledge

✔ Video Ads Strategy

Key Performance Indicators (KPIs)

- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Lead Quality Score
- Appointment Bookings
- Sales Generated
- Revenue Contribution
- Campaign ROI

Qualification
- Graduate in Marketing, Business, IT, or related field.
- Meta Blueprint Certification (Preferred).
- Google Ads Certification (Preferred).

Salary ₹15,000 – ₹30,000 per month (Based on experience and performance)

How to Apply

Send your

- Updated Resume
- Portfolio of Campaign Results
- Case Studies
- Certifications

Subject: Application for Meta & Google Ads Manager

Preferred Candidate Profile

We need a result-oriented performance marketer who can manage monthly advertising budgets, generate measurable business outcomes, and scale campaigns effectively across healthcare, pharma, footwear, IT, and other business verticals of our group companies.

📌 Meta Ads Specialist (India)
🏢 Roman Pharma
📍 India