Job Title: Performance Marketing Executive

Location: Chandivali, Mumbai

Company: Lakyou beauty

Role Overview

We are looking for a data-driven and result-oriented Performance Marketing Executive to drive customer acquisition and revenue growth for Lakyou Beauty. The ideal candidate should be skilled in managing paid campaigns, optimizing funnels, and scaling performance across digital channels while maintaining strong ROI.

Key Responsibilities

Paid Media Strategy & Execution Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads, and other platforms Manage budgets and allocate spends effectively across channels Continuously test creatives, audiences, and funnels to improve performance

Campaign Optimization & Scaling Monitor campaign performance (CTR, CPC, CPA, ROAS) Identify winning campaigns and scale them efficiently Optimize underperforming campaigns through A/B testing

Creative & Funnel Strategy Work closely with designers and content teams for ad creatives Guide messaging, hooks, and formats for high-converting ads Optimize landing pages and funnels to improve conversion rates

E-commerce & Marketplace Ads Manage performance campaigns on platforms like Amazon, Nykaa,



and Flipkart Optimize product listings and ad placements for better visibility and sales Align ad strategies with overall sales goals

Analytics & Reporting Track daily, weekly, and monthly performance metrics Prepare reports and dashboards for campaign performance Use data insights to drive decisions and improve ROI

Audience & Retargeting Strategy Build and manage audience segments Execute retargeting and remarketing campaigns Improve customer lifetime value (LTV) through performance strategies

Team Collaboration Collaborate with brand, content, and design teams Coordinate with external agencies if required Ensure smooth execution of campaigns end-to-end

Requirements

 1–5 years of experience in Performance Marketing (D2C or Cosmetic, Skincare, Makeup preferred)

 Hands-on experience with Meta Ads and Google Ads  Strong analytical skills and understanding of performance metrics

 Experience in scaling campaigns with measurable ROI

 Positive understanding of conversion funnels and customer journeys Bonus (Good to Have)

 Experience in skincare or beauty brands

 Familiarity with tools like Google Analytics, Shopify, and attribution tools

 Understanding of CRO (Conversion Rate Optimization)  Experience handling high ad budgets

📌 Marketplace Ads Specialist (India)
🏢 Lakyou Beauty
📍 India