About the Role

We are looking for a Marketing Manager who can take ownership of our marketing function end-to-end and drive brand visibility, lead generation, customer acquisition, and growth

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The ideal candidate should have strong hands-on experience across Digital Marketing, Performance Marketing, SEO, Social Media, Content Marketing, Influencer Marketing, and Growth Marketing

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This is a high-ownership role where you will be expected to build, execute, measure, and optimize marketing initiatives rather than simply manage agencies.

Key Responsibilities

- Develop and execute the overall marketing and growth strategy aligned with business goals.
- Plan and manage performance marketing campaigns across Google, Meta, and other relevant platforms.

- Own SEO strategy , including technical SEO, on-page SEO, off-page SEO, keyword research, backlinks, and organic growth.

- Develop and execute content marketing strategies across blogs, social media, landing pages, videos, and other channels.
- Manage social media marketing and build the company's digital presence.

- Identify, negotiate, and manage influencer and creator partnerships for customer acquisition and brand awareness.
- Plan and execute lead-generation campaigns and continuously optimize CPL, conversion rates, and CAC.

- Work closely with the sales and business development teams to improve lead quality and conversions.
- Analyze marketing performance using GA4, Search Console, ad platforms, CRM, and other analytics tools

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- Conduct competitor research and identify new channels and growth opportunities.
- Manage marketing budgets and ensure efficient ROI/ROAS .





- Build and optimize landing pages, funnels, campaigns, and customer journeys.
- Coordinate with designers, content writers, video creators, agencies, and other external partners.

- Track key marketing metrics and prepare regular performance reports for management.
- Experiment with new marketing channels, campaigns, partnerships, and growth strategies.

Required Skills

- Digital Marketing
- Performance Marketing
- SEO
- Google Ads & Meta Ads
- Social Media Marketing
- Content Marketing

- Influencer Marketing
- Lead Generation
- Growth Marketing
- Google Analytics / GA4
- Google Search Console
- Conversion Rate Optimization
- Marketing Analytics

- CRM & Marketing Automation
- Competitor & Market Research

What We're Looking For

- 3–6 years of hands-on marketing experience

- Proven experience in end-to-end marketing and growth
- Strong understanding of SEO + Paid Marketing + Organic Growth
- Experience working with influencers/creators and partnerships

- Strong analytical and data-driven mindset
- Ability to independently plan and execute campaigns
- Strong communication and project-management skills
- Experience in a startup, high-growth company, education, immigration, healthcare, travel, or related industry is a plus.

- Someone who is execution-focused and comfortable working in a fast-paced environment

Why Join Next Nation?

- High ownership and decision-making responsibility

- Opportunity to build and scale marketing from the ground up
- Work directly with the leadership team
- Exposure to international markets and talent mobility
- Fast-paced startup setting with significant growth opportunities

📌 Marketing Manager (Bengaluru)
🏢 NextNation
📍 Bengaluru