About Bili Hu Coffee

Bili Hu is one of the best coffees in India. Just ask The Oberoi, Taj, Porsche and other esteemed establishments who picked Bili Hu from a competitive and crowded market. What’s the secret? Nuance. We work with some of the best coffee planters in India every step of the way so that the coffee that reaches shelves, kitchens and cups, is really the best.

About the Role

We are looking for a Marketing Manager to strengthen Bili Hu’s brand presence and drive business growth through compelling storytelling, thoughtful partnerships and effective campaigns.

This role combines strategy with hands-on execution. You will lead marketing across digital platforms, product launches, PR, events and retail, ensuring every customer interaction reflects the quality and character of Bili Hu Coffee.

Key Responsibilities

- Marketing strategy: Build and execute a marketing calendar aligned with business priorities, product launches and seasonal opportunities.
- Brand and content: Maintain a consistent brand voice and visual identity across social media, the website, packaging, advertising and sales materials.
- Digital growth: Manage social media, email and WhatsApp campaigns and coordinate paid advertising to grow awareness, customer acquisition and repeat purchases.
- Product launches: Plan campaigns for new coffees, brewing formats and gifting collections, from positioning and creative briefs to rollout and performance reviews.
- PR and partnerships: Develop relationships with media, creators and complementary brands to secure relevant coverage and collaborations.
- Events and experiences: Conceptualise and execute coffee tastings, workshops,



pop-ups and brand activations that encourage discovery and engagement.
- Retail and hospitality support: Create marketing materials and campaigns for retail partners, hotels, cafés, corporate clients and gifting opportunities.
- Project and budget management: Coordinate designers, photographers, agencies and internal teams, managing timelines, deliverables and marketing spend.
- Performance reporting: Track campaign results, website conversions, customer engagement and qualified enquiries, using insights to improve future activity.

What We’re Looking For

- 2 years of relevant marketing experience, preferably with a premium food and beverage, hospitality, lifestyle or consumer brand.
- Proven experience taking campaigns from concept to execution, with measurable results.
- Strong writing, storytelling and creative judgement, with an eye for design and detail.
- A working understanding of e-commerce, social media, paid advertising, CRM and marketing analytics.
- Experience managing external agencies, creative partners and multiple projects.
- Commercial awareness and the ability to connect brand-building activities with business goals.
- A proactive, organised approach and comfort working in a growing, entrepreneurial team.
- An interest in specialty coffee, food, design and culture.

What Success Looks Like A distinctive and consistent brand presence, stronger customer engagement, campaigns that contribute to sales, and partnerships that introduce Bili Hu Coffee to relevant new audiences. Pay: ₹35,000.00 - ₹50,000.00 per month

Advantages

- Provident Fund

Experience:
- Marketing: 1 year (Required)

Language:
- English (Required)

Location:
- Noida, Uttar Pradesh (Preferred)

Work Location: In person

📌 Marketing Manager (Noida)
🏢 Bili Hu Coffee
📍 Noida