Marketing Head

South & West India

Designation: Marketing Head South & West India

Function: Marketing

Location: South & West India

Key Responsibilities

- Responsible for formulating and driving the complete regional marketing strategy and programs for delivery of Top Line, Margins, Market Share, Brand Equity and overall business growth across South & West India.
- Develop and execute customer, influencer and user-driven marketing strategies and campaigns to create market demand, strengthen brand preference and positively impact the company's brand equity across the region.
- Own the regional brand strategy, positioning and communication, ensuring consistent brand visibility while adapting marketing initiatives to regional market dynamics.
- Manage a diversified portfolio of products across B2B and B2C segments, with responsibility for product growth, market penetration, portfolio optimization and identification of new business opportunities.
- Lead innovation and renovation initiatives by identifying evolving customer needs, market gaps, emerging applications and competitive opportunities.
- Develop and execute Go-to-Market (GTM) strategies for recent product launches, including product positioning, pricing inputs, communication, channel activation and market introduction.
- Drive market development initiatives across key states, cities and customer segments to expand the company's presence and increase penetration in existing and emerging markets.
- Build and strengthen relationships with key Architects, Interior Designers, Contractors, Dealers, Distributors, OEMs, Furniture Manufacturers, Builders and other influencers to enhance product specification and brand preference.




- Partner closely with the Sales and Business teams to translate business priorities into effective marketing plans and ensure strong execution at the market level.
- Lead regional trade marketing, BTL activities, exhibitions, dealer meets, influencer programs, product demonstrations, workshops and other market activation initiatives.
- Develop and monitor the regional marketing budget, ensuring optimum utilization of resources and measurable ROI from marketing investments.
- Drive consumer and market insights through market research, customer feedback, competitor analysis and field intelligence, converting insights into actionable marketing strategies.
- Monitor competitor products, pricing, communication, campaigns, channel initiatives and market strategies, and develop appropriate response strategies.
- Establish and track key marketing metrics and dashboards, including brand health, market share, demand generation, campaign effectiveness, product performance and marketing ROI.
- Lead and mentor the regional marketing team, building a high-performance, insight-driven and execution-oriented marketing culture.
- Collaborate with Product, Sales, Finance, Supply Chain, Digital and Corporate Marketing teams to ensure seamless execution of regional business and marketing priorities.

Key Deliverables / KPIs

- Top Line & profitable growth
- Market Share growth
- Brand Equity & Brand Awareness
- Demand Generation
- Product/Portfolio Growth
- New Product Launch Success
- Customer & Influencer Engagement
- Market Penetration
- Marketing ROI
- B2B & B2C Business Development
- Regional Marketing Effectiveness
- Innovation & Renovation Pipeline
- Marketing Budget Management

📌 Marketing Head (West & South Zone) (Bengaluru)
🏢 Sirca Paints India
📍 Bengaluru