18 Sep
|
Zahaa Chopra
|
Mumbai
18 Sep
Zahaa Chopra
Mumbai
About Us
Zahaa Chopra is a premium luxury pret wear brand. Building on the idea of "the gaze," every piece is designed to be noticed - we wear what the eyes love.
Key Responsibilities
1. Events — Plan and execute brand events end-to-end (launches, trunk shows, exhibitions); own logistics (venue, vendors, guest lists, run sheets); coordinate with the workshop team for event-ready garments/props; manage in office content capture; handle post-event wrap-up and recap content.
2. Shoot Production — Plan and run all product/campaign shoots start to finish; book locations, photographers, videographers, stylists, models; source and buy props, set pieces, and styling elements; build shot lists/mood boards aligned to brand aesthetic (Antique Gold palette, Playfair Display, Baroque-inspired visual world); be present on set; coordinate post-production.
3. Social Media Content — Own the content calendar (planning, scheduling, posting); write/brief captions and creative direction; keep everything on-brand in voice and visuals; track performance and adjust; repurpose shoot/event content into an ongoing content pipeline.
4. Influencer Marketing — Identify, shortlist,
and reach out to aligned influencers/creators; negotiate collaborations (gifted/paid/hybrid); brief on guidelines and objectives; manage approvals and deliverables; track performance and ROI.
5. PR — Build and maintain relationships with fashion journalists/editors; draft and pitch press releases, look-books, and media kits; coordinate press coverage around launches; manage any PR agency relationship.
6. Content Calendar Planning — Build and maintain a rolling calendar tying together organic social, influencer drops, PR moments, and events; align with collection drops, exhibitions, and festive/wedding season; flag conflicts ahead of time.
Ownership Expectations Owns execution at every scale — from campaign concepts down to buying a prop or chasing a delayed influencer post. Proactive: flags issues and brings solutions. Works directly with the founder on creative direction while independently managing execution.
What Success Looks Like
Calendar planned ahead, not reactive · shoots and events run smoothly with minimal founder involvement · influencer/PR relationships compound over time · consistent brand voice and visuals across every touchpoint.
Role Details
- Compensation: ₹20,000–25,000/month
- Location: Tardeo, Mumbai (in-office)
- Working days: 6 days/week — Saturdays work-from-home unless required in office
- Leave: 20 days annual leave
📌 Marketing Executive (Mumbai)
🏢 Zahaa Chopra
📍 Mumbai