Position: Marketing & Brand Executive

Brand: CAFE CHAIN IN DELHI

Location: Delhi NCR

Experience: 2-4 years

Employment Type: Full-time

About Honey & Dough

Honey & Dough is a growing all-day bakery caf brand offering coffee, desserts, bakery products and a diverse food menu across Delhi NCR.

We are looking for a creative, energetic and highly execution-oriented Marketing & Brand Executive to take ownership of our brand marketing across digital, social media, influencer marketing, performance marketing and offline initiatives.

This is a hands-on role for someone who understands both brand building and driving business results.

Key Responsibilities

- 360 Marketing
- Plan and execute integrated marketing campaigns across digital and offline channels.
- Develop monthly marketing calendars aligned with business objectives, launches, offers and seasonal occasions.
- Conceptualise campaigns for new products, festive occasions, outlet launches and brand initiatives.
- Work closely with operations and outlet teams to ensure smooth execution of campaigns.
- Track campaign performance and identify opportunities to improve footfall, sales and customer engagement.
- Social Media Management
- Own the social media calendar for Honey & Dough.
- Plan content across Instagram and other relevant platforms.
- Coordinate with content creators, photographers, videographers and designers.
- Develop engaging Reels, posts, stories and campaign concepts.
- Ensure the brands tone, visual identity and communication remain consistent.
- Stay updated with social media trends and identify relevant trends that can be adapted for the brand.
- Influencer & Creator Management
- Identify and build relationships with relevant food, lifestyle, fashion and local influencers.
- Develop influencer marketing strategies for individual outlets as well as the overall brand.




- Coordinate collaborations from outreach and negotiation to execution and reporting.
- Manage influencer visits, barter collaborations and paid campaigns.
- Track reach, engagement, content performance and conversions from influencer campaigns.
- Build a strong database of relevant creators across Delhi NCR.
- Digital Marketing & Performance Ads
- Plan, execute and optimise Meta and Google advertising campaigns.
- Manage campaigns for brand awareness, outlet footfall, offers, new launches, delivery and lead generation.
- Monitor key metrics including reach, CTR, CPC, conversions, ROAS and customer acquisition.
- Work with agencies/freelancers where required and ensure timely execution.
- Continuously test creatives, audiences, offers and campaign formats to improve performance.
- Campaigns & New Launches
- Develop marketing plans for new menu launches, seasonal products, festive campaigns and special events.
- Coordinate the complete campaign journey — from idea and content creation to influencer amplification and paid media.
- Work with the design and operations teams to ensure all marketing assets are delivered on time.
- Local & Outlet Marketing
- Develop hyperlocal marketing initiatives to drive awareness and footfall for individual outlets.
- Explore collaborations with local businesses, communities, corporates, societies and events.
- Support outlet-level promotions and activations.
- Identify opportunities to build Honey & Dough as a strong neighbourhood caf brand.
- Analytics & Reporting
- Prepare monthly marketing reports covering social media, influencer marketing,



paid ads and campaign performance.
- Track marketing spends and ROI.
- Analyse customer and campaign data to understand what is driving engagement, orders and footfall.
- Make actionable recommendations based on performance.

What We’re Looking For

- 2–4 years of experience in marketing, digital marketing, social media, influencer marketing or brand marketing.
- Experience in F&B;, hospitality, lifestyle, retail or consumer brands will be an advantage.
- Strong understanding of Instagram, Meta Ads and digital marketing.
- Experience managing influencers and creator collaborations.
- Excellent communication and negotiation skills.
- Creative thinker who can come up with fresh campaign ideas.
- Solid execution and project-management skills.
- Data-driven approach with an understanding of marketing metrics.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Someone who is proactive, hands-on and comfortable working in a fast-paced environment.

The Ideal Candidate

You should be someone who can think of the campaign, brief the designer, coordinate the influencer, launch the ad, track the numbers and figure out what needs to be done next.

We are looking for a doer, not someone who only creates marketing plans.

Why Join US?

- Opportunity to work across the entire marketing ecosystem of a growing F&B; brand.
- Direct exposure to brand building, digital marketing, influencer marketing and business growth.
- Opportunity to work closely with the founders and leadership team.
- High ownership and scope to experiment with new ideas and campaigns.
- Opportunity to grow with the brand as we expand.

To Apply: Please share your CV along with examples of brands/campaigns you have worked on, if available.Role & responsibilities

Preferred candidate profile

Perks and benefits

📌 Marketing & Brand Excutive (Delhi)
🏢 Honey u0026 Dough
📍 Delhi