Job DescriptionAM – Marketing & OutreachLocation: Amity University Patna, Bihar

Experience: 5+ Years

Department: Marketing & Outreach

About the RoleWe are looking for an experienced and result-oriented Assistant Manager – Marketing & Outreach to drive marketing, outreach and business development initiatives for Amity University Patna.

The ideal candidate should have strong experience in B2B/Institutional outreach and BTL activities within the education sector, with excellent communication, networking and relationship-management skills.

Key Responsibilities

- Drive B2B and institutional outreach initiatives to build and strengthen relationships with schools, colleges, educational institutions and other relevant stakeholders.
- Plan and execute BTL activities in the education sector, including school/college visits, outreach campaigns, events, seminars, workshops and promotional activities.
- Develop and maintain relationships with schools, colleges, coaching institutes, corporates and other institutional partners.
- Identify recent outreach opportunities and support student recruitment and brand visibility initiatives.
- Coordinate with internal teams for execution of marketing campaigns, events and outreach activities.
- Conduct market visits and gather competitor/market intelligence to identify potential opportunities.
- Manage institutional tie-ups, collaborations and engagement activities as required.
- Track outreach activities, leads, conversions and campaign performance and prepare regular reports.




- Support admission-focused marketing initiatives and contribute towards achievement of institutional targets.
- Represent the University at external events, education fairs, school/college activities and other promotional platforms.
- Manage multiple stakeholders and ensure timely execution of assigned marketing initiatives.

Mandatory Requirements
- 5+ years of relevant experience in Marketing, Outreach, Business Development or Institutional Sales.
- B2B / Institutional Sales experience is mandatory.
- BTL activity experience in the Education Sector is mandatory.
- Experience in schools, colleges, universities, higher education or EdTech will be preferred.
- Strong communication, presentation, negotiation and relationship-management skills.
- Ability to undertake extensive field visits and manage outreach activities independently.
- Strong networking and stakeholder-management capabilities.
- Good understanding of the education market and institutional outreach ecosystem.

Preferred Candidate Profile
- Candidates with experience in Higher Education / University / College / EdTech environments.
- Candidates with established networks across schools, colleges and educational institutions in Bihar/Patna will be preferred.
- Candidates with stable career history and relatively fewer job changes will be preferred.
- Early joiners / candidates with a maximum notice period of 30 days preferred.

Important Application NotePlease read the complete JD carefully before applying. Kindly apply only if you meet all the mandatory eligibility criteria mentioned above. Candidates who have applied earlier for the same position are requested not to reapply.

📌 Marketing and Outreach (Patna)
🏢 Amity University
📍 Patna