MARKETING & CONTENT CREATION EXECUTIVEGuzaarish & Bon HeurLocation: Delhi

Employment Type: Full-Time | Work from Office

Working Days: 6 Days a Week

Weekly Off: Wednesday

Salary: ₹30,000 – ₹40,000 per month

Experience: 1-2 years preferred

ABOUT THE ROLEWe are looking for an experienced, creative and strategically minded Marketing & Content Creation professional to join Guzaarish & Bon Heur.

This is a hands-on role combining marketing strategy, social media management, content creation and brand building.

The ideal candidate should be able to understand the business objectives of both brands, develop marketing strategies and campaigns around those objectives, and then independently execute them through content, social media and other marketing initiatives.

We are looking for someone with a strong aesthetic sense, excellent creative instincts and the technical ability to independently ideate, shoot, edit and publish content.

The candidate will be responsible for managing the social media and digital marketing presence of both brands while working closely with the founders and internal team.

KEY RESPONSIBILITIES1.

Marketing

Strategy &

• Execution

- Develop monthly, quarterly and seasonal marketing strategies for Guzaarish and Bon Heur.
- Understand the business objectives, target audience and positioning of each brand and translate them into actionable marketing plans.
- Develop marketing campaigns for key business periods including Diwali, weddings, festive occasions, corporate gifting, Valentine's Day, Christmas, launches and new collections.
- Build campaign concepts from the initial idea through to execution.
- Plan the objective, target audience, messaging, content, platforms, timelines and execution for each campaign.
- Execute the strategies independently and ensure campaigns are delivered on time.
- Track campaign performance and identify what is working and what needs to change.
- Continuously develop new ideas to increase brand awareness, engagement, enquiries, footfall and sales.
- Research competitors, market trends, consumer behaviour and emerging content formats.
- Work closely with the founders to align marketing activity with the overall business direction.

2.

Social Media

Strategy &

• Management
- Take complete ownership of the social media presence of both Guzaarish and Bon Heur.
- Develop individual social media strategies for each brand.
- Create monthly content calendars and ensure consistent execution.
- Plan and manage Reels, Stories, posts,



carousels and other social media formats.
- Monitor engagement, reach, views, enquiries and other relevant metrics.
- Analyse content performance and continuously optimise the strategy.
- Stay updated with Instagram trends, formats, sounds and emerging content opportunities.
- Build a strong and recognisable digital identity for both brands.

3.

Content

Ideation
- Develop original and creative content concepts for both brands.
- Conceptualise Reels, campaigns, product stories, behind-the-scenes content, educational content, lifestyle content and brand storytelling.
- Create content that is not simply trend-based but has a clear purpose and connection to the brand or marketing objective.
- Think creatively about how products, people, spaces and everyday business activity can be converted into engaging content.

4. Shooting & • Production
- Independently shoot high-quality photo and video content for social media.
- Handle product shoots, lifestyle shoots, showroom content, behind-the-scenes content and campaign shoots.
- Understand lighting, framing, composition and visual storytelling.
- Coordinate shoots with models, team members and other stakeholders when required.
- Take ownership of the complete content-production process.

5.

Video

Editing &

• Creative Execution
- Independently edit Reels and short-form videos.
- Handle transitions, pacing, music, text, effects and storytelling.
- Edit photographs and prepare social media creatives.
- Ensure every piece of content maintains a premium, aesthetic and consistent visual language.
- Take an idea from concept → shoot → edit → final execution.

6.

Brand

Building
- Build and strengthen the digital identity of both brands.
- Ensure consistency in the visual language, tone and positioning of each brand.
- Develop content that communicates the premium nature of Guzaarish and Bon Heur.
- Constantly identify opportunities to make the brands more distinctive and memorable.
- Contribute ideas beyond social media that can strengthen overall brand awareness and customer engagement.





WHAT WE ARE LOOKING FORWe are not looking for a traditional social media executive whose primary responsibility is posting content. We are looking for someone who can think like a marketer, creator and brand builder.

The ideal candidate should be able to:

Understand the business → Build the strategy → Develop the campaign → Create the content → Execute it → Analyse the results → Improve it.

Must Have

- 2–5 years of relevant experience in marketing, content creation and social media management.
- Strong portfolio of previous work.
- Demonstrated experience in developing and executing marketing campaigns.
- Excellent understanding of Instagram and digital content.
- Strong aesthetic sense.
- Excellent photography and videography skills.
- Strong video editing skills.
- Ability to independently ideate and execute content.
- Understanding of social media analytics and performance metrics.
- Strong communication and organisational skills.
- Ability to manage multiple campaigns and deadlines.
- Proactive approach with solid ownership of work.

AESTHETIC SENSE IS EXTREMELY IMPORTANTWe are looking for someone with an exceptionally strong eye for aesthetics.

You should understand:

- Luxury visual presentation
- Product styling
- Photography and composition
- Lighting
- Colour and visual consistency
- Reels and short-form storytelling
- Premium brand communication
- Current social media trends
- What makes people stop scrolling

You should be able to look at a product, showroom, person or situation and immediately identify how it could become interesting content. IDEAL CANDIDATEYou are someone who doesn't need to be told what to post every day.

You can identify an opportunity, develop an idea around it, turn that idea into a marketing campaign, create the content yourself and execute it.

You are equally comfortable discussing:

"What should our Diwali marketing strategy be?"

as you are with:

"Let's shoot this Reel right now."

You are creative enough to generate ideas, strategic enough to understand why you're creating them, and hands-on enough to execute them yourself.

COMPENSATION & WORKING STRUCTURESalary: ₹30,000 – ₹40,000 per month, depending on experience and portfolio.

Working: 6 days a week

Weekly Off: Wednesday

Employment: Full-time

Work Location: Office-based, Delhi

Portfolio is mandatory.

Candidates should share their CV + portfolio + Instagram/previous work while applying.

- We are looking for someone who wants to build brands, not just manage social media accounts.

📌 marketing and content creation (India)
🏢 Guzaarish by MS Foods
📍 India