Position: MANAGER – PRE-SALES & LEAD CONVERSION

Department: Sales & Pre-Sales

Location: Gurugram

Reporting To: Business Head / Director – Sales

Experience: 4–8 years in Real Estate Pre-Sales, Tele-Sales, Lead Conversion or Customer Acquisition

Industry Preference: Residential Real Estate / Luxury Real Estate / Plotted Developments / Premium Housing

Salary: 6 Lakh-9Lakh/Year

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1. ROLE PURPOSE

The Manager – Pre-Sales & Lead Conversion will be responsible for managing the complete pre-sales process from the time a lead is received until it is successfully converted into a qualified prospect and site visit. The role requires strong communication, sales follow-up, lead nurturing and team-coordination skills, with a sharp focus on lead-to-site-visit conversion.

The candidate will act as the primary link between Digital Marketing, Pre-Sales and the Sales/Closing Team.

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1. KEY RESPONSIBILITIES

A. Lead Management
- Receive and monitor leads generated through Meta, Google, portals, website, WhatsApp and other marketing channels.
- Ensure all fresh leads are contacted promptly.
- Understand the prospect’s requirement, budget, location preference, purpose of purchase and purchase timeline.
- Categorise leads into Hot, Warm, Cold and Not Qualified.
- Maintain accurate lead records and follow-up status in the CRM/database.

B. Lead Calling & Qualification
- Personally handle important/fresh incoming leads.
- Conduct structured telephonic conversations to understand customer requirements.
- Explain relevant project/product information and generate customer interest.
- Identify genuine buyers and prioritise leads based on buying intent.
- Handle initial objections related to price, location, project, payment plans and possession timelines.
- Qualify prospects before transferring them to the Sales Team.

C. Follow-up & Lead Nurturing
- Establish a systematic follow-up process for every qualified lead.
- Maintain regular contact through calls and WhatsApp.
- Follow up with customers who are not immediately ready to visit.
- Reactivate old, dormant and previously unresponsive leads.
- Develop long-term relationships with prospects until they are ready for a site visit.
- Ensure no genuine lead is left unattended or without a defined next follow-up date.

D. Site Visit Conversion
- Convert qualified enquiries into confirmed site visits.
- Coordinate with the Sales Team regarding availability and customer requirements.




- Confirm site-visit appointments with customers.
- Send relevant project information, location details and appointment confirmations through WhatsApp.
- Follow up with customers who cancel, postpone or do not turn up.
- Track Lead → Qualified Lead → Appointment → Site Visit conversion.

E. Team Management
- Supervise the Pre-Sales / Telecalling Executive(s).
- Allocate leads and databases appropriately.
- Monitor daily calling and follow-up activity.
- Review pending follow-ups and ensure timely action.
- Conduct daily/weekly performance reviews with the telecalling team.
- Train team members on calling scripts, project knowledge, objection handling and follow-up techniques.
- Escalate high-value and high-intent prospects to the Sales/Closing Team.

F. CRM & Reporting
- Ensure complete and accurate CRM/database updation.
- Maintain records of calls, conversations, follow-ups and customer requirements.
- Prepare daily and weekly pre-sales reports.
- Track source-wise lead performance.
- Monitor lead ageing and follow-up pending reports.
- Provide feedback to Digital Marketing regarding lead quality and campaign performance.

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1. KEY PERFORMANCE INDICATORS (KPIs)

The role will primarily be measured on quality and conversion, not merely the number of calls made.

Primary KPIs

- Lead-to-Contact Ratio
- Qualified Lead Conversion
- Lead-to-Site-Visit Conversion %
- Number of Qualified Site Visits Generated
- Site Visit Show-up Ratio
- Follow-up Completion %
- Lead Response Time
- Old/Cold Lead Reactivation
- Sales-qualified leads handed over to Sales Team

Secondary KPIs

- CRM accuracy and discipline
- Daily calling productivity
- Follow-up ageing
- Customer response rate
- Team productivity
- Lead quality feedback to Marketing

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1. DAILY RESPONSIBILITIES

The Manager is expected to:
1. Review all fresh leads received.
2. Ensure immediate contact with new enquiries.
3. Review pending follow-ups.
4. Personally handle high-value/high-intent prospects.
5. Monitor the telecalling executive’s activity.
6. Qualify prospects and schedule site visits.
7.



Coordinate confirmed visits with the Sales Team.
8. Review cancelled/no-show visits and initiate re-follow-up.
9. Update CRM and ensure every active lead has a clear next action.
10. Submit an end-of-day performance report.

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1. REQUIRED SKILLS

* Excellent verbal and written communication skills.
- Strong telephonic sales and follow-up ability.
- Valuable understanding of real estate sales cycles.
- Ability to identify genuine buying intent.
- Strong objection-handling and negotiation skills.
- Excellent follow-up discipline.
- Customer relationship management skills.
- Ability to work with CRM and lead-management systems.
- Strong ownership of targets and results.
- Ability to manage and motivate a small pre-sales team.
- Professional and presentable personality.

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1. CANDIDATE PROFILE

The ideal candidate should be:
- Experienced in real estate pre-sales / inside sales / tele-sales.
- Comfortable handling high-value residential property enquiries.
- Target-oriented and persistent without being overly aggressive.
- Strong at converting conversations into appointments and site visits.
- Comfortable working with digital leads from Google and Meta campaigns.
- Capable of managing both fresh and old databases.
- Data-driven and disciplined in CRM usage.

Experience with premium/luxury residential projects, plotted developments, floors, villas or NRI clientele will be an advantage.

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1. AUTHORITY & OWNERSHIP

The Manager will have ownership of the pre-sales funnel from lead receipt until site-visit generation. The position is expected to work closely with:

Digital Marketing → Pre-Sales → Sales → Site Team → Closing The Manager will also provide regular feedback to Management regarding:

- Lead quality
- Campaign performance
- Customer objections
- Market response
- Pricing feedback
- Competitor activity
- Reasons for lead drop-offs

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1. SUCCESS IN THE ROLE

The Manager will be considered successful when the organisation consistently achieves: MORE QUALITY LEADS → FASTER RESPONSE → BETTER QUALIFICATION → STRONGER FOLLOW-UP → MORE SITE VISITS → MORE SALES The core objective is simple:

“Every genuine enquiry must be systematically followed up and converted into a qualified sales opportunity and, wherever possible, a site visit.”

Apply Now: Send your CV/Resume to us.:

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Pay: ₹45,000.00 - ₹50,000.00 per month

Work Location: On the road

📌 MANAGER- PRE SALES& LEAD CONVERSION (Gurugram)
🏢 allegiant real estate advisory services
📍 Gurugram