The purpose of this role is to provide digital Planning solution to Client, taking responsibility for all planning tasks within the team to ensure campaigns run smoothly and to plan.:

Core Responsibilities

- Media Strategy &
- Omnichannel Planning:

Design full-funnel digital media plans and execute large-scale campaigns across YouTube, Meta, Programmatic (DV360), OTT/CTV, and premium publisher partnerships.
- Audience Insights &
- Analytics: Leverage tools like GWI, Comscore, and Similarweb to build audience personas, justify channel allocations, track KPIs, and drive continuous optimization.
- Client Leadership &
- Presentation: Act as the primary strategic partner for clients, leading conversations, presenting annual/campaign plans, and delivering deep-dive Post-Campaign Analyses (PCAs).
- Campaign &
- Publisher Management: Oversee campaign pacing,



ad-ops coordination, publisher relationships to boost performance, and test-and-learn corporate projects.
- Team Leadership &
- Current Business: Mentor junior planners, evolve planning principles, and contribute strategic media solutions for new business pitches.

Required Skills &
- Expertise

- Core Competencies: Deep expertise in digital media planning, media math, reach & frequency principles, and advanced Excel &
- PowerPoint.
- Platform Knowledge: Strong working knowledge of DV360, YouTube planning, Meta, and broader digital video/OTT ecosystems.

Location:

MumbaiBrand:

IprospectTime Type:

Full timeContract Type:

Permanent

📌 Manager - Digital Planning (Mumbai)
🏢 dentsu
📍 Mumbai