Role Overview

We are looking for a data-driven and growth-oriented Lead – Performance Marketing (Marketplace) to drive revenue, visibility, and profitability across key marketplaces including Amazon, Flipkart, and Myntra .

The role will own marketplace performance marketing strategy, campaign planning, budget optimization, experimentation, and performance forecasting. The ideal candidate should have strong hands-on expertise in marketplace advertising platforms and the ability to translate data and consumer insights into scalable growth opportunities.

Key Responsibilities

1. Marketplace Performance Marketing

- Develop and execute performance marketing strategies across Amazon, Flipkart, and Myntra to drive revenue, traffic, conversions, and ROAS.
- Own end-to-end marketplace advertising campaigns across product launches, seasonal events, brand campaigns, and BAU business.
- Optimize campaigns through keyword/product targeting, bidding strategies, audience segmentation, placements, and budget allocation.
- Identify opportunities to improve marketplace visibility, discoverability, conversion, and overall business performance.

2. Growth & Experimentation

- Design and execute A/B tests, campaign experiments, bidding experiments, and growth initiatives to identify scalable performance levers.
- Drive growth hacking initiatives across marketplace platforms to improve customer acquisition and revenue efficiency.
- Continuously test new targeting, bidding, creative, product, and campaign strategies based on marketplace trends and consumer behavior.
- Build a culture of test-and-learn using data-backed insights.

3. Performance Analytics & Forecasting

- Analyze marketplace performance metrics including ROAS, ROI, TACoS/ACoS, CTR, CVR, CPC, traffic, revenue, and spend .
- Develop performance forecasts and scenario plans to support business and brand growth objectives.
- Identify performance gaps and translate data into actionable recommendations.
- Monitor category, competitor, product, and marketplace trends to identify growth opportunities.

4. Budget & ROI Management





- Own and optimize the marketplace marketing budget to maximize ROI and incremental revenue .
- Allocate budgets across marketplaces, brands, categories, campaigns, and products based on business priorities and performance.
- Establish performance benchmarks and continuously improve marketing efficiency.
- Partner with business teams to align marketing investments with revenue and profitability goals.

5. Marketplace Insights & Consumer Analytics

- Leverage Amazon Pi, Flipkart Insights, and Myntra Insights to understand consumer behavior, category trends, search trends, product performance, and competitive dynamics.
- Translate marketplace analytics into actionable campaign, assortment, pricing, and growth recommendations.
- Build regular performance dashboards and reports for business stakeholders.

6. Cross-functional Collaboration

- Work closely with Brand, Marketplace, Category, E-commerce, Creative, and Finance teams to deliver marketplace growth objectives.
- Collaborate with marketplace partners and platform teams to leverage new advertising products, tools, and growth opportunities.
- Present performance reviews, insights, forecasts, and recommendations to senior stakeholders.

Qualifications & Experience

- 5+ years of experience in Performance Marketing, preferably with significant experience in e-commerce/marketplace marketing .
- Strong hands-on experience managing advertising platforms such as:
- Amazon Ads
- Flipkart Ads
- Myntra Ads
- Hands-on experience with Amazon Pi, Flipkart Insights, and Myntra Insights or equivalent marketplace analytics platforms.
- Strong understanding of marketplace metrics, performance marketing fundamentals, bidding strategies, attribution, and ROI optimization.
- Proven experience in running experiments, A/B tests, growth initiatives, and performance optimization programs .
- Robust analytical and problem-solving skills with the ability to work with large datasets and derive actionable insights.
- Experience in performance forecasting, budget planning, and ROI management .
- Strong understanding of e-commerce consumer journeys and marketplace dynamics.

📌 Lead Performance Marketing (Marketplace) (6+ years of experience)
🏢 TMRW House of Brands
📍 Bengaluru