The Lead Generation Specialist will be responsible for researching target companies, identifying relevant decision-makers, executing outbound prospecting campaigns, initiating conversations, qualifying prospects, and scheduling business meetings for the sales team.

The ideal candidate should have hands-on experience in B2B lead generation, LinkedIn prospecting, cold calling, cold emailing, CRM management, and sales intelligence tools, preferably within the IT, SaaS, software, AI, or technology services industry.

This role focuses on qualified prospects and meaningful business conversations, rather than simply generating a high volume of unqualified leads.

Key Responsibilities

- Research and identify potential B2B clients in the US and Canadian markets.
- Build and maintain targeted prospect databases based on the company's Ideal Customer Profile (ICP).
- Identify key decision-makers, including Founders, CEOs, CTOs, CIOs, Directors, VPs, and other relevant stakeholders.
- Conduct lead-generation and outbound prospecting through:
- LinkedIn
- LinkedIn Sales Navigator
- Cold Calling
- Cold Emailing
- Sales intelligence and prospecting tools
- Develop personalized outreach messages based on the prospect's company, industry, business needs, and potential requirements.
- Generate and nurture potential leads for IT services, software development, AI, automation, SaaS, and digital transformation solutions.
- Qualify prospects based on business requirements, company profile, decision-making authority, potential fit, budget, and timeline.
- Engage prospects through calls, emails, LinkedIn, and other relevant communication channels.
- Schedule qualified appointments/discovery meetings for the sales team.
- Conduct systematic follow-ups with prospects to improve response and conversion rates.
- Maintain accurate lead and prospect information in the CRM.




- Update daily/weekly activity reports and track lead-generation performance.
- Collaborate with the sales and business development teams for effective handover of qualified opportunities.
- Research industries, companies, competitors, and market trends to identify new opportunities.
- Continuously improve prospecting strategies, messaging, email sequences, and calling approaches.
- Achieve assigned monthly and quarterly lead-generation and appointment-setting targets.

Required Skills & Experience
- 2–5 years of experience in Lead Generation, B2B Sales, SDR, Business Development, Inside Sales, or International Sales.
- Experience working with international B2B clients, preferably in the US and Canadian markets.
- Experience in any of the following industries will be preferred:
- IT Services
- SaaS
- Software Development
- AI / Automation
- Digital Transformation
- Technology Solutions
- Hands-on experience with:
- LinkedIn / LinkedIn Sales Navigator
- Cold Calling
- Cold Emailing
- CRM platforms
- Sales intelligence and prospecting tools
- Strong understanding of B2B lead generation and prospect qualification.
- Ability to identify the right companies and decision-makers.
- Excellent written and verbal English communication skills.
- Solid research, communication, follow-up, and relationship-building skills.
- Ability to personalize outreach instead of relying only on bulk messaging.
- Comfortable working with targets and performance metrics.
- Self-motivated,



persistent, and results-oriented.

Key Performance Indicators (KPIs) The candidate will be evaluated on the quality and effectiveness of lead generation, including:

- Qualified leads generated
- Decision-makers identified and engaged
- Qualified meetings/appointments booked
- Lead-to-meeting conversion
- Prospect response rate
- Outreach effectiveness
- Follow-up activities
- CRM accuracy and discipline
- Achievement of monthly and quarterly targets

Important Candidate Requirement We are not looking for candidates whose experience is limited to collecting or scraping large numbers of leads from LinkedIn or databases.

We are looking for candidates who can demonstrate the complete process:

Target Company Identification → Decision-Maker Identification → Personalized Outreach → Prospect Engagement → Qualification → Follow-up → Qualified Meeting

Candidates with practical experience in converting prospecting activities into qualified B2B sales opportunities will be preferred.

Education

- Bachelor's degree in Business Administration, Marketing, Management, IT, or a related field is preferred.
- Relevant professional experience and demonstrated B2B lead-generation performance will also be considered.

Preferred Candidate Profile The ideal candidate will have: 2–5 years of relevant experience + International B2B exposure + IT/SaaS/Technology background + LinkedIn + Cold Calling + Cold Emailing + CRM + Sales Intelligence Tools.

If you are passionate about B2B prospecting and can turn targeted outreach into genuine business conversations and qualified opportunities, we would like to hear from you.

Pay: ₹12,000.00 - ₹25,000.00 per month

Benefits

- Flexible schedule
- Leave encashment
- Provident Fund

Work Location: In person

📌 Lead Generation Specialist (Surat)
🏢 10turtle Global
📍 Surat