Klaviyo CRM Specialist

Location: Remote, India

Employment Type: Full-time

Working Hours: UK business hours, with occasional overlap for US collaboration.

The Role

We are looking for a hands-on Klaviyo CRM Specialist to manage email and SMS marketing for an international DTC consumer brand across UK and US audiences.

This role is ideal for someone who knows Klaviyo inside out and can independently build, launch and optimise campaigns and automated flows. You should be highly detail-oriented, commercially minded and comfortable handling everything from segmentation and QA to reporting and testing.

Key Responsibilities

- Own the execution of email and SMS campaigns through Klaviyo.
- Build and optimise automated flows including welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, loyalty and subscription journeys.
- Create accurate audience segments based on customer behaviour, purchase history and engagement.
- Build campaign emails in Klaviyo using provided copy, creative assets and promotional details.
- Set up and manage A/B tests for subject lines, content, creatives, offers, send times and audiences.
- Carry out detailed pre-send QA, including links, discount codes, segmentation, dynamic fields, product blocks, mobile formatting and deliverability checks.
- Maintain the weekly and monthly CRM send calendar.
- Monitor performance across campaigns and flows, including revenue, conversion rate, open rate, click rate,



unsubscribe rate and repeat purchase.
- Identify areas to improve retention, subscription performance and customer lifetime value.
- Coordinate with copywriters, designers, marketing and operations teams to ensure campaigns are delivered accurately and on time.
- Maintain clean, well-organised Klaviyo account structures, naming conventions and campaign documentation.

Requirements
- 3–6 years of hands-on CRM or email marketing experience.
- Minimum 2 years of practical experience using Klaviyo.
- Strong experience building Klaviyo campaigns, flows, segments and A/B tests independently.
- Experience integrating and working with Shopify data within Klaviyo.
- Solid understanding of DTC e-commerce customer journeys and retention marketing.
- Solid understanding of email deliverability, campaign QA and data hygiene.
- Comfortable analysing Klaviyo dashboards and campaign-level performance.
- Excellent attention to detail and ability to manage multiple campaigns without errors.
- Strong written English and confidence working with UK and US teams.
- Availability to work full-time with UK business-hour overlap.

Nice to Have
- Experience with subscription or loyalty programmes.
- Experience using Klaviyo SMS.
- Basic HTML/CSS knowledge for email templates.
- Experience with Recharge, Yotpo, Gorgias, Reviews.io or similar e-commerce tools.
- Previous experience with UK or US DTC brands.

📌 Klaviyo CRM Specialist (India)
🏢 Opvia.in
📍 India