ARCHITECTURAL CONTENT DESIGNER / SOCIAL MEDIA CREATIVE

Company: National Design Groups (NADG)

Industry: Architecture Interiors Landscape

Location: Kerala

Employment Type: Full-Time

Probation Salary: ₹18,000/month for the first 2 months

Salary after Probation: Revised based on performance, creative ability and responsibility

ABOUT THE ROLE

National Design Groups (NADG) is looking for a creative Architect or Interior Designer with a strong interest in architectural content, graphic design and social media.

This is not a conventional social media executive position.

We are looking for someone who understands architecture and design well enough to translate our projects, concepts, drawings, materials, site progress and design thinking into high-quality visual content for NADG's digital platforms.

The person should be capable of understanding the design language of NADG and maintaining a consistent, sophisticated and architecture-focused visual identity across our social media.

KEY RESPONSIBILITIES

Manage and develop creative content for NADG's architecture and design social media pages.

Create visually strong Instagram posts, carousels, stories and reel concepts.

Convert architectural projects into meaningful visual stories rather than simply posting project photographs.

Work with architects and designers to understand the concept and design thinking behind each project.

Develop content using

Architectural renders

Plans and drawings

Concept sketches

Material palettes

Site photographs

Detail drawings

Before/after development

Design-process documentation

Develop conceptual and editorial-style architectural posts.

Maintain consistency in typography, layouts, graphics, colours and overall visual language.

Prepare a monthly/weekly content calendar and ensure consistent publishing.

Coordinate with the NADG design team to collect drawings, photographs, renders and project information.





Identify interesting architectural details and stories within ongoing projects that can become content.

Research high-quality architecture and design studios globally to understand evolving presentation and communication trends.

Help establish a distinctive NADG content language instead of following generic social-media trends.

Coordinate with photographers, videographers or the existing media team whenever required.

WHO WE ARE LOOKING FOR

Preferred Qualification

B.Arch / B.Des / Interior Design / Architecture-related qualification.

Fresh graduates with exceptional creative ability may apply. Candidates with professional architecture/interior-design experience are also welcome.

REQUIRED SKILLS

Solid understanding of architecture, interiors, materials and design presentation.

Excellent visual sense and composition.

Good understanding of typography and minimal graphic design.

Ability to understand architectural drawings and renders.

Adobe Photoshop / Illustrator / InDesign or equivalent design software.

Canva or similar content-design tools.

Basic understanding of Instagram content formats and social-media communication.

Ability to write or develop short, intelligent architectural captions with the team.

Strong attention to detail.

Knowledge of SketchUp, AutoCAD, rendering software, video editing, Procreate or AI creative tools will be an advantage.

THE PERSON WE WANT

We are looking for someone who can look at an architectural project and ask:





“What is the idea behind this design, and how can we communicate it beautifully?”

We do not want our page to become a collection of random renders, trending reels or repetitive promotional posts.

The objective is to build an architectural page that reflects design thinking, originality, materiality, detailing, process and the character of NADG.

The candidate should therefore have:

Strong creative curiosity An eye for good architecture

Independent thinking

Willingness to research and experiment

Ability to accept design criticism and improve

Consistency and discipline in content production

PROBATION & COMPENSATION

First 2 months: ₹18,000/month probation salary.

During the probation period, performance will be evaluated based on:

Quality of creative output

Understanding of NADG's design language

Originality of content ideas

Visual consistency

Content planning and execution

Ability to understand architectural projects

Speed and reliability

Initiative and independent thinking

After successful completion of the probation period, salary will be revised based on demonstrated performance and the level of responsibility the candidate can independently handle.

APPLICATION REQUIREMENT

Applicants should submit

1. CV / Resume
2. Architecture / Interior Design Portfolio
3. Graphic design or social-media work, if available

Along with the portfolio, applicants may also share 2–3 architecture or design Instagram pages they admire and briefly explain what they like about their content.

Important

Portfolio quality and creative thinking will be given more importance than years of experience.

We are not looking for someone simply to “manage Instagram.”

We are looking for a designer who can help build the visual voice of NADG.

Pay: ₹10,000.00 - ₹18,000.00 per month

Work Location: In person

📌 Junior Architect (Kochi)
🏢 National Design Groups
📍 Kochi