Influencer Marketing Lead / Manager – Automotive

About the Role

We are looking for an Influencer Marketing Lead / Manager with strong experience in automotive influencer marketing to lead end-to-end creator-led campaigns for automotive brands.

The ideal candidate should understand the automotive category, have strong knowledge of the Indian creator ecosystem, and be able to translate brand objectives into impactful influencer strategies across launches, product campaigns, test drives, lifestyle integrations, and always-on content.

Key Responsibilities

- Lead end-to-end influencer marketing campaigns for automotive brands, from strategy and creator identification to execution and reporting.
- Develop influencer strategies based on brand positioning, product USPs, target audience, campaign objectives, and KPIs.
- Identify and curate relevant creators across automotive, lifestyle, travel, technology, entertainment, and regional content.
- Build creator ecosystems for automotive campaigns including auto reviewers, automobile enthusiasts, motoring journalists, lifestyle creators, and niche creators.
- Plan and execute influencer campaigns around new product launches, vehicle launches, test drives, feature communication, brand campaigns, experiential events, and always-on initiatives.
- Work closely with creative, strategy, account management, media, and production teams to develop strong creator-led ideas.
- Manage influencer relationships, talent managers, and creator agencies.
- Own negotiations around commercials, deliverables, usage rights, exclusivity, timelines, and content requirements.
- Lead campaign execution including influencer briefing, content ideation, approvals, production coordination, publishing, and amplification.
- Act as a key client-facing SPOC and manage stakeholder expectations throughout the campaign lifecycle.




- Track campaign performance and prepare post-campaign reports, insights, and recommendations.
- Stay updated on automotive trends, new vehicle launches, EVs, mobility trends, automobile technology, and emerging automotive creators.
- Identify opportunities to integrate creators into larger brand campaigns and experiential initiatives.
- Manage multiple campaigns, budgets, and timelines simultaneously.
- Mentor and guide junior team members and contribute to building the influencer marketing practice.

What We're Looking For
- 5–8 years of experience in influencer marketing, creator marketing, digital marketing, talent management, or an agency setting.
- Prior experience working on automotive brands is strongly preferred.
- Strong understanding of the Indian automotive and influencer ecosystem.
- Experience managing end-to-end influencer campaigns, preferably for automotive, mobility, EV, or lifestyle brands.
- Strong client-facing, communication, negotiation, and stakeholder-management skills.
- Ability to understand an automotive brief and translate it into a relevant creator strategy and campaign idea.
- Strong understanding of creator commercials, budgets, deliverables, usage rights, and campaign metrics.
- Ability to manage multiple stakeholders and campaigns in a fast-paced agency environment.
- Prior team management or mentoring experience is an advantage.

Key Skills

Influencer Marketing | Automotive Influencer Marketing | Creator Strategy | Automotive Ecosystem | Campaign Management | Client Management | Creator/Talent Relations | Negotiation | Campaign Execution | Budget Management | Social Media | Team Management | Reporting & Analytics

Automotive Category Exposure

Candidates with experience working on campaigns involving automobile launches, SUVs, sedans, two-wheelers, EVs, automotive technology, mobility, test-drive campaigns, auto content, or automotive lifestyle will be preferred.

📌 Influencer Marketing Manager (India)
🏢 Schbang
📍 India