Role & responsibilities The incumbent will be responsible for leading the transformation of Company's Sales and Distribution business by expanding, strengthening, and redefining the distribution network across the assigned region. The role will focus on increasing market penetration, improving readership, driving operational efficiency, and building a future-ready Sales and Distribution ecosystem through technology, AI, and data-driven decision-making.

The incumbent will play a strategic role in modernizing traditional distribution practices, identifying new growth opportunities, optimizing supply chain operations, strengthening distributor and hawker relationships, and developing creative Sales and Distribution models aligned with changing consumer behavior.

Strategic Business Leadership

- Develop and execute a comprehensive Sales and Distribution strategy aligned with Patrika's business objectives and long-term growth vision.
- Identify opportunities to expand Sales and Distribution in existing, emerging, and underserved markets.
- Redefine the distribution ecosystem by introducing scalable, technology-driven, and customer-centric distribution models.
- Drive sustainable growth in Sales and Distribution, readership, and market share while improving overall profitability.

Distribution Network Expansion & Transformation

- Design and implement strategies to expand and strengthen Company's distribution network across urban, semi-urban, and rural markets.
- Identify new distribution channels, business partners, institutional sales opportunities, and alternate delivery models.
- Optimize the existing distributor, agent, vendor, and hawker network to improve productivity and market coverage.




- Develop innovative last-mile delivery solutions to improve customer reach and service reliability.
- Enhance distributor engagement through structured performance management, capability building, and incentive programs.

Operations Excellence

- Ensure seamless and timely distribution of all editions while maintaining the highest service standards.
- Optimize logistics, transportation, and distribution costs without compromising delivery efficiency.
- Establish standardized operating procedures and best practices across all Sales and Distribution centers.
- Drive continuous process improvement initiatives to enhance productivity and operational excellence.

Market Development & Reader Growth

- Conduct in-depth market research to understand readership trends, consumer preferences, and competitive dynamics.
- Develop localized Sales and Distribution strategies to strengthen Company's presence in key markets.
- Partner with Editorial, Marketing, Sales, and Product teams to execute readership acquisition and retention initiatives.
- Identify opportunities to increase subscription-based Sales and Distribution and institutional sales.

Team Leadership

- Lead, mentor, and develop high-performing regional Sales and Distribution teams.
- Build a culture of accountability, innovation, customer focus,



and continuous improvement.
- Strengthen digital capabilities within the team by promoting the adoption of AI tools and modern business technologies.
- Establish measurable KPIs and performance management systems across all operational levels.

Financial & Commercial Management

- Manage Sales and Distribution budgets and drive cost optimization initiatives.
- Improve Sales and Distribution profitability through better distribution planning, resource utilization, and operational efficiencies.
- Monitor distributor collections, credit policies, and commercial performance.
- Leverage data analytics to identify revenue enhancement and cost reduction opportunities.

Stakeholder Management

- Build long-term strategic relationships with distributors, vendors, hawkers, institutional partners, and key market stakeholders.
- Collaborate closely with Editorial, Marketing, Advertising, Production, Finance, IT, and Digital Transformation teams to drive business objectives.
- Present strategic business reviews, operational insights, and transformation initiatives to senior leadership.

Preferred candidate profile

- Minimum 15 years of experience in Sales and Distribution, distribution, sales, or business operations, preferably within the print or media industry.
- Proven experience in managing large-scale, multi-city or state-wide distribution operations.
- Demonstrated success in expanding distribution networks, driving business transformation, and leading high-performing teams.

Experience in implementing technology, AI, or process automation initiatives will be a strong advantage.

📌 Head Sales and Distribution- Print Media (Indore)
🏢 Leading Media House _Client of Quadrangle
📍 Indore