About the job

AI-Driven Marketing Strategy

Develop and execute AI-powered marketing strategies to improve customer acquisition and sales conversion.

Utilize AI tools for customer segmentation, predictive analytics, campaign optimization, and consumer behavior analysis.

Create personalized marketing campaigns based on customer purchase history and engagement patterns.

Implement data-driven decision-making across all marketing activities.

Customer Intelligence & Analytics

Build customer profiling and predictive buying models.

Analyze customer journeys across online and offline touchpoints.

Use AI-powered dashboards to track customer behavior, campaign performance, and sales trends.

Identify high-value customer segments and develop targeted campaigns.

Marketing Automation

Implement automated customer communication workflows through WhatsApp, SMS, Email, and CRM platforms.

Develop automated lead nurturing and remarketing campaigns.

Create personalized customer engagement journeys using AI tools.

Improve customer retention through automated loyalty and referral programs.

Retail Innovation & Technology

Introduce innovative technologies to enhance the showroom experience.

Develop virtual showroom tours, AR/VR product experiences, and interactive digital displays.

Implement QR-based product information systems and digital customer engagement tools.

Evaluate emerging technologies and recommend innovative marketing solutions.

AI Content & Creative Management

Utilize AI tools for content generation, campaign ideation, video creation, and creative optimization.

Collaborate with design and digital teams to produce high-performing marketing content.

Develop hyper-personalized advertisements for different customer segments.





Ensure brand consistency across all AI-generated content.

Performance Marketing Integration

Work closely with digital marketing teams to optimize paid campaigns using AI insights.

Track customer acquisition costs, conversion rates, and campaign ROI.

Implement AI-powered audience targeting and lookalike audience strategies.

Optimize marketing spend based on performance data.

Hyperlocal & BTL Marketing

Use location-based data and customer insights to execute hyperlocal marketing campaigns.

Plan cutting-edge activations, roadshows, exhibitions, and retail events.

Develop partnerships with local communities, influencers, architects, builders, and corporate clients.

Create technology-enabled customer engagement activities during events.

CRM & Customer Experience

Manage customer data platforms and CRM systems.

Design customer retention and loyalty programs using AI-driven recommendations.

Monitor customer satisfaction and implement improvement initiatives.

Enhance omnichannel customer experiences across retail and digital platforms.

Innovation Lab & Growth Initiatives

Continuously test new marketing technologies, AI tools, and customer engagement platforms.

Launch pilot projects to improve retail sales and customer experience.

Research global retail marketing trends and recommend implementation strategies.

Drive a culture of innovation within the marketing team.

Team Leadership

Lead and mentor marketing executives and retail marketing teams.

Train teams on AI tools, automation platforms, and data-driven marketing practices.

Coordinate with sales, operations, visual merchandising, and digital marketing teams.

Experience

- Marketing Leadership: 6 years (Required)

Work Location: In person

📌 Head of Marketing (Kozhikode)
🏢 Bronet Group
📍 Kozhikode