Residential Solar | Channel Sales | Dealer & Distributor Network
Location: Noida, Uttar Pradesh
Experience: 7–12 years
Function: Channel Sales | Channel Partnerships | Distribution
Industry: Solar | Renewable Energy | Electrical | Inverter & Battery | Power Backup | Consumer Energy
BUILD REVO'S RESIDENTIAL SOLAR CHANNEL — AND DRIVE SALES
REVO, a residential energy business of PrimeTower Infrastructure, is building a high-performance B2B channel network for residential rooftop solar across India.
We are looking for a sales-driven channel builder who can generate business while building a scalable partner network.
This is not a 90-day market-mapping exercise.
You will initially focus on Western Uttar Pradesh, with responsibility for generating channel-led revenue while simultaneously expanding the partner network.
WHY REVO IS DIFFERENT
We are not building a traditional solar dealer network.
Our channel partners can retain:
Their customers | Their brand | Their preferred procurement | Their EPC margins
There is no mandatory requirement to purchase solar material from REVO.
REVO provides the infrastructure behind their residential solar business, including:
- Consumer financing through our NBFC partner
- Digital finance processing
- Direct loan disbursement to the channel partner, subject to lender approval and terms
- Salesperson mobile application
- EPC management dashboard
- Solar design and technical support
- Quotation and proposal tools
- Lead-generation and marketing support
- Sales and product training
- Project and installation tracking
Your job is to convert this infrastructure into SALES.
THE ROLE As Head — Channel Partnerships & Distribution, you will own channel-led sales and partner development.
Your priorities are
- Generate residential solar sales through the channel
- Acquire high-potential channel partners
- Activate existing and newly recruited partners quickly
- Build partner productivity
- Develop Western UP territory density
- Drive channel revenue and installed kW
- Build repeatable dealer/distributor acquisition processes
- Develop partner incentives and channel economics
- Train and enable partners
- Build the channel team as the business scales
We are looking for someone who can sell while building the machine that sells.
WHO SHOULD APPLY? You should have strong experience in:
Channel Sales | Dealer Development | Distributor Management | Channel Partnerships | Distribution Network Development | Territory Expansion | Business Development
Relevant backgrounds include
- Residential / Rooftop Solar
- Solar EPC / Solar Distribution
- Inverter & Battery
- UPS / Power Backup
- Electrical Products
- Wires & Cables
- Switchgear
- Consumer Electrical
- Renewable / Consumer Energy
- Building Materials
- Other distribution-led businesses
Solar experience is an advantage, not a mandatory requirement.
A strong channel-sales professional from an adjacent industry with a proven record of personally generating sales through dealers, distributors or channel partners will be considered.
Existing relationships across Uttar Pradesh / Delhi NCR are a strong advantage.
YOU SHOULD HAVE
- 7–12 years of total sales/channel experience
- 4+ years in channel sales, dealer or distributor development
- Proven ability to generate sales through channel partners
- Proven experience acquiring and activating partners
- Experience building or expanding geographical territories
- Solid understanding of channel/dealer economics
- Robust negotiation and relationship-management skills
- Commercial and numerical understanding
- Entrepreneurial and highly execution-oriented approach
- Willingness to travel extensively
You must be comfortable hunting for business yourself — not waiting for leads. SHOW US WHAT YOU SOLD THROUGH IT.
Be prepared to demonstrate
- How many dealers/channel partners you personally appointed
- How many became active
- How many generated business every month
- Monthly/annual revenue generated through your channel
- Average business generated per active partner
- Territory revenue when you joined vs. when you left
- How you recruited partners selling competing brands
- How you revived inactive dealers
- What you personally did to grow your territory
We care about measurable sales outcomes, not impressive designations. YOUR FIRST 90 DAYSSALES COMES FIRST. You will not spend the first 90 days only mapping the market and building a partner database.
First 30 DaysStart generating sales immediately using existing opportunities, personal relationships and new partner acquisition.
Days 31–60Increase active partners, accelerate partner-generated orders and build a predictable channel sales pipeline.
Days 61–90Scale the highest-performing partner profiles, increase monthly installed kW and establish the repeatable channel engine.
Every month must show measurable revenue and installed capacity growth.
HOW WE WILL MEASURE SUCCESS
Your primary KPI is
CHANNEL-GENERATED SALES & INSTALLED SOLAR CAPACITY
Partner appointments are an input.Sales and cash generation are the outcome.
WHAT YOU WILL BUILD
You will work directly with the Founder to build REVO's residential solar distribution engine while delivering revenue from the territory.
You will have the opportunity to:
- Build the Western UP channel
- Expand into new territories and states
- Build and lead the channel team
- Develop partner economics and distribution strategy
- Create a national channel playbook
- Own a major revenue engine of the business
Your growth will be directly linked to the growth you create. As the productive channel grows, your role, responsibility and compensation will grow with it.
Variable compensation will be linked to actual channel sales, installed capacity and partner productivity.
We are prepared to pay exceptionally well for someone who can demonstrate a proven ability to build channels AND deliver sales.
APPLYIf you have built dealer networks, distributor networks, channel partnerships or distribution businesses — and personally delivered significant sales through them — we want to hear from you.
Don't tell us you have a network. Show us what you sold through it.
REVO
Stop Buying Power. Start Producing It.
📌 Head — Channel Partnerships & Distribution (Uttar Pradesh)
🏢 PrimeTower Infrastructure
📍 Uttar Pradesh
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