About the Role

Own the GTM strategy and execution across content, social, outreach, paid and other growth channels. Translate business goals into a GTM plan, manage execution, coordinate the internal and freelance team, manage GTM tools, track pipeline and improve performance based on results.

What they will do

- Develop and refine the GTM strategy based on business goals, ICP and performance.

- Define target segments, personas, positioning, messaging and channel priorities.

- Own the monthly and weekly GTM calendar across content, social, outreach and paid.

- Plan GTM activities across LinkedIn, email, outbound, content, paid and partner channels.

- Manage the freelance bench: onboarding, briefing, deadlines, quality, invoicing and offboarding.

- Work directly with team members on GTM requirements and deliverables.

- Own the claims gate and ensure public assets are checked before publishing.

- Maintain the message house, claims sheet, voice guide, brief format and persona set.

- Manage ClickUp, Apollo, Clay, Instantly, Prosp and analytics.

- Manage LinkedIn and email marketing.

- Work with sales/business development on targeting, lead quality, messaging and follow-up.

- Set and track qualified lead and pipeline targets.

- Report weekly on output, pipeline, CPL,



conversion and channel performance.

- Ensure prerequisites and dependencies are clear before activation.

- Run weekly GTM reviews and calls and track follow-ups.

Skills required

- 7–10 years in B2B marketing operations, growth operations or GTM execution, including 2+ years at an early-stage company.

- Experience developing and executing GTM strategies across multiple channels.

- Experience managing freelancers or contractors.

- Strong project and process management.

- Hands-on experience with CRM, marketing automation, outreach and analytics tools.

- Strong knowledge of B2B outbound, partner channel, content-led inbound and paid.

- Hands-on experience with LinkedIn and email marketing.

- Experience with ICP, personas, positioning, messaging and B2B buying stages.

- Experience tracking leads, conversions, CPL and pipeline.

- Robust reporting discipline.

- Ability to enforce quality and approval gates.

- Comfortable working with AI-generated content and verification workflows.

- Strong written English and documentation skills.

- Able to make strategic decisions and execute them.

- Able to prioritize based on business impact.

📌 GTM Lead and Strategy (Pune)
🏢 Hobasa
📍 Pune